The business environment is looking bleak for small businesses. Top economists at business schools at Harvard and the University of Illinois are projecting 160,000 small businesses could be closed forever. In Charlotte, an estimated 18% of small businesses have shut down, never to reopen. For those that remain, the going promises to be challenging because of the prevailing financial hardships amongst customers.
Small business owners must change tact to survive and recover from the slowdown. As they figure ways of cutting costs, small businesses must figure ways of keeping revenues flowing in. It means devising ways of attracting new customers while ringfencing old customers. How can small businesses in Charlotte recover from the slowdown and thrive?
Rejuvenating the Old Base
Marketers have a consensus that it costs 5x more to acquire a new customer than it costs to retain an existing one. If you had closed down temporarily during the height of the COVID-19 pandemic, your customers might not be aware that you reopened.
Look at your email lists and shoot an email to each address to remind them you are open for business. Get active on social media again, letting your followers and fans know that you are still in business. It is advisable to get into an immediate sales pitch, but ask on their welfare as if they are valuable friends.
Empathize with Your Customers
The pandemic has left many people feeling isolated. Any emotional connection is highly appreciated. Brands that go out of their way to initiate contact with their customers build trust capital. Take the time to know how your customers are faring and how your business can alleviate their problems.
Empathizing involves making your customers feel your brand is honest and transparent. If a delivery gets delayed, take the time to explain the delay. It would help if you also made amends for mistakes. A discount on the next purchase or a free sample can soothe raw feelings.
Rethink Promotion Channels
Cash constraints demand that you cut costs across the board, even in marketing. Some of the more costly tactics include product launches, galas, PR events, and cocktail meet-and-greets. These channels have low rates of returns.
Think of promotion channels that resonate with your customers while affording your business lower costs. Social media analytics are good at providing these insights. Is Customer X a fan of Borgata online casino? Incentivize with a full month’s internet connection voucher for flawless play.
Leverage Digital Marketing
Leveraging digital marketing can help your business reach a wider audience at low costs. Social media marketing is a handy tool for a small business. Facebook ads, for example, allow highly accurate targeting according to demographics, geographical location, hobbies, income, and marital status among other targeting options. Investing a few hundred dollars in such highly targeted marketing has higher returns than conventional tactics such as PR events.
Revamp Your Social Media
Maintaining an active social media presence is very useful in promoting brand awareness and familiarity. It is necessary to keep posting new, informative and relevant content. A thoughtful social media content generation strategy can help grow your audience and keep them engaged.
A robust social media presence demands being active on social media platforms that resonate with your audience. If your largest target market is retirees, they will be comfortable. A millennial target market will be more engaged in watching viral videos of your staff doing the latest #challenge.
Raid the Neighbors
While it may seem callous, you could ask a competitor who has closed to provide you with his/her customer contacts. Some will say no, but for those who agree, this is a straightforward and cheap way of acquiring new customers.
Are you worried about your business in these tough times? It is paramount you figure out how to grow and maintain a customer base. These tips will give you a head start and keep you thriving.
The Carolinas Bass Challenge (CBC) Classic will be held October 23-24 on Lake Norman. The Classic is Carolina Bass Challenge’s championship event and over 300+ anglers are expected to launch out of Blythe Landing. This is the first time Lake Norman has hosted the Classic since 2016 and is part of a three-year host agreement between Visit Lake Norman and CBC. Lake Norman will also host a CBC Qualifier event in 2021 and 2022.
The CBC tournament trail has quickly emerged as one of the premier bass fishing tournament trails in the Carolinas. A minimum of $8,000 is guaranteed for first place at each qualifier event and $50,000 for first place at the Classic. An additional $10,000 is available to the top finishing Skeeter/Yamaha owners that participate in all CBC events. The angler must be the registered owner of the boat and must be fishing the CBC event in their Skeeter/Yamaha boat package to qualify for the bonus money.
The CBC is made possible by Foothills Marine of Morganton, NC, Marshalls Marine of Lake City, SC, Skeeter Boats and Yamaha Outboards.
While the event does not mention masks or social distancing, North Carolina is still in Phase 3 restrictions. According to Executive Order 147, people must continue to wear cloth coverings over their mouth and nose when in public places where physical distancing is not possible.
This weekend the University City Partners will be hosting their third Farmer’s Market of the month around the lake at Shoppes at University Place.
The market will be open tomorrow from 8am – 1pm.
This weekend they will be featuring the incredibly talented DJ Mikoh – one of the youngest DJs Charlotte has ever seen, who performed his first official gig on this past Spring for his 4th Grade graduation on Zoom.
The only farmers market in University City, shoppers will find fresh local produce, food preparation programs and live entertainment. The Market will open every Saturday in October from 8 a.m. to 1 p.m. Vendors will include some of Charlotte’s best local farmers, artisanal food makers and pop-up chefs.
“We are delighted to offer a first-class farmers market for our community of more than 175,000 residents,” said Darlene Heater, Executive Director of University City Partners. “We asked them what they’d like to see more of in University City and a community market, as well as more programs, were top priorities. It being at the lake, the town center, makes it highly accessible and set against a gorgeous backdrop. It’s going to be something special.”
University City Farmers Market will support local farmers and entrepreneurs. The farmers selected use organic practices to help steward the earth, while producing and sourcing some of the freshest and most nutritious food available in North Carolina. Visitors will find seasonal vegetables and fruits, pasture-raised egg and meats, as well as artisanal food and natural beauty-care products.
University City Farmers Market will feature live music and local chef demonstrations. This fall, visitors can expect to find live musicians and DJs offering bluegrass, R&B/soul, hip hop, pop and other genres. Chef Lisa Brooks and Erique Berry will cook tasty treats from items you can find at University City Farmers Market. The food demos will focus on quick, healthy family-friendly dishes. All demonstrations and music performances will practice social distancing in accordance with Mecklenburg County and North Carolina State guidelines for the health and safety of all visitors. Similarly, capacity will be limited for shoppers to increase social distancing. Guests are encouraged to access the market by riding the LYNX Light Rail, walking or biking on the Barton Creek Greenway, or parking at Shoppes at University Place, 8929 JM Keynes Drive.
More details about University City Farmers Market can be found at univcitymarket.org.
This week at an Electric Power Research Institute (EPRI) event in Charlotte, U.S. Energy Secretary Dan Brouillette announced a $65 million U.S. Department of Energy (DOE) funding opportunity for technologies that allow energy-efficient buildings to interact with one another and the electric grid, to reduce emissions and improve grid flexibility.
“I thank EPRI for hosting this important discussion today. As our nation’s energy system continues to undergo dramatic transformations, there is a growing need for solutions that integrate and optimize all of our energy resources on the grid to provide Americans with the most reliable and affordable electricity possible,” Energy Secretary Dan Brouillette said. “With today’s announcement, DOE will broaden its capability to evaluate and demonstrate the growing flexibility of one such solution—smart, grid-interactive, efficient buildings—to best serve the needs of building occupants and the grid while reducing energy consumption overall.”
In March, DOE’s Office of Energy Efficiency and Renewable Energy sought input from organizations that could “demonstrate and evaluate the capacity of energy-efficient buildings to interact with one another and the grid to provide greater degrees of demand flexibility at scale.”
EPRI hosted Brouillette on Tuesday to highlight residential building efficiency technologies that reduce carbon emissions from the electric sector and increase grid resilience.
The visit featured a private tour of a new smart home in Charlotte built by Meritage Homes, which is working with EPRI to understand and demonstrate how to build energy efficient homes that are also grid friendly. Duke Energy collaborated with EPRI on the study to understand energy use patterns in zero ready and solar homes.
One of the largest paintings in the world, the “Battle of Gettysburg,” with an estimated value of $6.5 million, has been donated to the N.C. Civil War & Reconstruction History Center.
The donation completes a requirement handed down two years ago by the N.C. General Assembly, which promised a $5 million appropriation to the Center if it could raise $2.5 million in new donations by the end of 2019.
The donation, which more than met the state’s requirement, closed Friday, May 31. It brings amount raised for the Center to more than $30 million, with $5 million from the State of North Carolina and $7.5 million each raised from the City of Fayetteville and Cumberland County, respectively.
While certainly welcome as a donation, given that it fits with the Center’s mission of telling stories of North Carolinians and given its value, there are no plans to restore it or put it on display.
“Our first – and only – priority is to successfully complete our plans to build a state-of-the-art history center and digital educational facility at Arsenal Park in Fayetteville,” said Mac Healy, president of the board of directors for the Center’s foundation.
For now, the painting, at 22 feet high, 376 feet long and weighing six tons, will be put into storage in a climate-controlled secure facility.
The painting, which is similar to a copy that is on display at the Gettysburg Museum and Visitors Center at the Gettysburg National Military Park in Gettysburg, Pennsylvania, depicts Pickett’s Charge – the final chapter of the last day of the Battle of Gettysburg.
More than 12,500 Confederate soldiers in nine infantry brigades charged the Union Army out in the open, coming under heavy Union artillery and rifle fire. It is known that 6,214 troops from North Carolina – the highest number of any state in the South – were killed, wounded or missing at the Battle of Gettysburg.
The decisive defeat ended Confederate Gen. Robert E. Lee’s campaign in Pennsylvania and was seen by many as the war’s turning point, foreshadowing the Confederate Army’s surrenders at Appomattox and Bennett Place, near Durham.
Why a battle in Pennsylvania is a N.C. story
Gettysburg represented one part of the watershed year of 1863 in the Civil War for North Carolinians, both on the battlefield and back home.
Joseph T. Glatthaar, Ph.D., a professor of history at the University of North Carolina at Chapel Hill, specializes in the Civil War and American military history. He wrote the book Soldiering in The Army of Northern Virginia: A Statistical Portrait of The Troops Who Served Under Robert E. Lee. Glatthaar pointed out that second only to Virginia, North Carolina sent the most troops to General Lee’s army that spring and summer of 1863.
At Gettysburg, North Carolinians accounted for 46.4 percent of those killed, wounded or captured, and those killed in action numbered 1,782 more soldiers than the next highest state, a difference that constituted more losses than eight other states in the entire battle.
Interestingly, before Gettysburg, there was Chancellorsville, which saw nearly three in ten North Carolinians killed, wounded or captured, the highest percentage of any state. After Gettysburg, at the Battle of Bristoe Station, nearly all of the casualties in Lee’s army were from North Carolina, which amounted to more than 10 percent of all of the North Carolina troops in the Army.
Glatthaar writes: “While it is difficult to determine with precision, a reasonable calculation over a five and a half month period, from late April to mid-October 1863, indicates seven of every ten North Carolinians who served in the Army of Northern Virginia were casualties. The impact of those losses in the most successful and visible Confederate field command on the North Carolina home front was devastating and coincided precisely with the rising disaffection in the state.”
On the home front
At the same time North Carolina faced devastating losses on the battlefields in Virginia, the largest and most aggressive peace movement in the Confederacy – the Peace Party – was gathering steam back home, according to the late Civil War historian William T. Auman.
Between July and September 1863, about 100 political rallies were held across North Carolina to protest Confederate rule and advocate for an end to the fighting. Raleigh newspaperman William W. Holden, who edited the North Carolina Standard, led the fight, printing accounts of its meetings and supporting it editorially.
The peace movement, wrote Auman, “emboldened deserters, draft dodgers and militant Unionists, hundreds of whom organized into bands in the Central Piedmont in the summer of 1863. By August, these armed bands roamed the central counties at will, defying both state and national authorities.”
A brigade of Confederate troops commanded by Brig. Gen. Robert F. Hoke arrived in High Point in September 1863. Along with hundreds of troops from the Home Guard and militia groups activated by Gov. Zebulon B. Vance, the soldiers undertook a massive five-month-long campaign to capture deserters and draft dodgers and force them into the ranks. The campaign covered a wide swath of North Carolina from Wilkes County to Chatham County.
Historians say that the events of 1863, triggered in large part by the battles in Virginia, have had an effect on North Carolina to this day, which has given rise to stories handed down through the generations, stories that are now being collected by the N.C. Civil War & Reconstruction History Center.
“What happened when the son, or the father, or the husband or the brother, didn’t come home?” asked Healy. “What happened to the farm or the business? What happened to the town? How did it affect our families, our economy?”
The cyclorama in history
The Gettysburg cyclorama has its origins with French painter Paul Philippoteaux, who is best known for his work on the first Gettysburg cyclorama and on subsequent copies.
The story begins with a wealthy American clothier, Charles Willoughby, who commissioned the painter to paint the original Gettysburg cyclorama. Working with a team of up to 20 other artists, the cyclorama was unveiled in Chicago in December 1883, in a specially built cyclorama building.
The painting was a smash hit, so successful that Willoughby commissioned the artist to paint one for Boston, which he sold to a company there. Two other cities – Philadelphia and New York – had their own copies, which have been lost, destroyed or cut up into canvases of more manageable size.
Art appraisers say that there were some differences in the different versions, because veterans who were actually at Gettysburg during the battle said that in early versions, certain buildings weren’t where Philippoteaux painted them, so he made changes.
The painting donated to the Center is the last known copy outside of Gettysburg to exist. It is not one of the four original cycloramas – Chicago, Boston, Philadelphia and New York – but it is significant that appraisers found it was clearly executed from the original Philippoteaux drawings.
Additionally, some of the same team of artists who painted the first four original cycloramas worked on parts of the Center’s painting, because of the level of detail seen in the horses that were depicted. Based on the content revisions and other factors, the appraisers estimate that it was produced in about 1905.
More notably, the appraisers found that it is in better condition, unrestored, than the Boston version was before it was restored and used as the centerpiece at the Gettysburg museum.
A worthwhile donation
The painting that was donated to the N.C. Civil War & Reconstruction History Center was owned by Emmett McConnell, a showman who showed cycloramas all over the world, who sold it to Winston-Salem art collector Joe King.
Published reports indicate that the painting was given its only showing in North Carolina, at a college football field, in 1965. The painting changed hands once more after King’s death and Billy Ray Powell of Fuquay-Varina and two other collectors purchased it in 2007.
Winslow and Mary Lynn Bryan, vice president of the Center’s board, were among a delegation from Fayetteville that visited and viewed the painting four years ago on the floor of a tobacco warehouse. It wasn’t until recently that the Center was approached with an offer to donate the painting.
“It’s a good asset for us to have,” said Winslow. “But for now, that’s what it is and that’s all it is – an asset. Job one for us is getting the N.C. History & Reconstruction Center built as planned and promised.”
Within its fundraising, the Center has always accepted items of value, including cash or credit card, stock, real estate or an artifact or other in-kind gift. In the case of the Gettysburg Cyclorama, negotiations between the Center and the owners resulted in the owners donating the painting at its highest and best use appraised value of $6.5 million, while retaining $250,000. The value of the donation to the Center is thus $6.25 million.
The painting, given its rarity, appraised value, and that it’s Civil War-related, makes it an artifact that’s appropriate for the Center to accept, Winslow said.
Decisions on the future of the Gettysburg Cyclorama, including its restoration, possible exhibition or sale to an investor, will be a decision for the future. Internal Revenue Service guidelines covering such donations to a non-profit require the Center to keep the painting for at least three years before selling it to a third party, such as a museum or collector.
“What we must do now is be good stewards over the Cyclorama, as we have been good stewards over all of the contributions that we’ve been fortunate enough to receive,” said Winslow. “But our priority must be to keep the promises that we have made, build the center and give the state of North Carolina an educational institution that will help us understand who we are as North Carolinians and where we came from, so that we can move forward into the future and build a more perfect union.”
The State of North Carolina has just recorded the highest number of new Covid-19 cases in 1 day.
Yesterday, officials with the NC Department of Health and Human Services announced that there were a total of 2,532 new cases over a 24-hour period – the highest number our state has seen since the pandemic started.
We also saw an increase in the number of hospitalized, with a total of 1,140 Covid-19 patients currently undergoing treatment.
Here are the complete numbers from the past few weeks:
Yesterday, the governor of North Carolina, Roy Cooper held a press briefing to talk about the alarming surge in numbers.
“Recently, like much of the country and other parts of the world, we’ve seen higher numbers,” said Governor Cooper. “It will be important to continue watching these numbers over a 14-day period. But one thing is clear – we must be even more vigilant in our effort to prevent the spread of this virus.”
What else do you think should be done to help slow the spread?
We all want to look our best. Most people spend their time and money looking for and buying the best clothes, taking care of our hair, and working out at the gym. Dental care is an area of self-care that is often overlooked, but it is very important. One of the best things you can do for your teeth is to floss daily.
Having a good dental care routine not only helps you look your best. It also has significant health benefits, but only if you take the time to do it regularly and correctly. While you should see a cosmetic and family dentist for a professional evaluation, here are some tips to help you keep your teeth looking great.
Your Daily Dental Care Routine
Experts recommend that your daily dental care routine consists of brushing, flossing, and rinsing with a fluoride mouthwash. You should take care of your teeth for more than just cosmetic reasons. Poor dental hygiene can cause a host of problems, including tooth decay, infections, bad breath, and more.
Brushing and Rinsing
You should brush and rinse twice a day. When brushing, you should use an electric toothbrush and spend at least two minutes, making sure that you brush every tooth. Rinse your brush after you’re done and leave it out to air-dry.
Rinsing should be the last step in your routine. Your mouthwash should contain fluoride for the best results. You should rinse for at least 30-40 seconds and then spit the mouthwash out.
Flossing
You should thoroughly floss your teeth at least once per day. It is worth taking the time to do it correctly. Experts recommend that you wind an 18-inch strip of floss around two fingers and gently work it between each of your teeth to remove any food particles. If you have trouble working with floss, there are products such as floss picks that can help you get the job done. You can reach out to a dentist from cosmetic dentistry in batavia il so they can provide more information on the proper ways to take care of your teeth including flossing.
Why You Should Floss Every Day
In addition to keeping your teeth looking great, daily flossing provides some significant health benefits:
Flossing can help control diabetes. A buildup of excess bacteria in your mouth can increase your blood glucose level – a major factor in developing diabetes.
Flossing can reduce bad breath. Flossing can help reduce the buildup of tartar between your teeth, which improves your breath.
Flossing can help with gingivitis. Gingivitis, or swelling of the gums, is a painful condition caused by a building of plaque.
Flossing can reduce the risk of heart disease. Poor oral hygiene can lead to bleeding gums, allowing bacteria to enter the bloodstream and lead to coronary problems.
Flossing can reduce the risk of respiratory disease. Excess bacteria can travel from your mouth down into your lungs, causing pneumonia, bronchitis, and other respiratory problems.
The best way to get the many benefits of proper, regular dental care is to follow the recommended daily care routine and regularly see a dental professional. Find a good dentist in Charlotte NC and enjoy great dental health. Dentist Charlotte NC | Cosmetic and Family Dentist
The Republic of Senegal is a small country located in the far West of Africa. It gained independence in 1960. Its population is about 17 million. Its capital city is called Dakar. The Official language in Senegal is French. The predominant religion there is Islam. There about 11 ethnic groups in Senegal.
The main 5 ethnic groups are:
– 37% Wolof.
– 26% Pular.
– 17% Serer.
– 5% Mandinka.
– 4% Jola.
The president of Senegal is Macky Sall who came into office in 2012. He is head of a political party called the Alliance for the Republic (APR).
The economy of Senegal is heavily dependent on Agriculture. A lot of Senegalese choose to turn to fishing as their livelihood. Senegal is on the list of the poorest countries in the world as GDP Per Capita. People there clearly suffer from poverty on a large scale.
I encourage businessmen to consider investing in Senegal as it’s beneficial for both them and the economy there. I also invite anyone who is generous enough to help others who are less fortunate not to count people of Senegal out as they deserve every help they can get.
“The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing.” Albert Einstein.
With the vast and overgrown trend of online trading, many traders are shifting their business from the stock market to the online market. It is easier, faster and you can conduct your business from your comfy home chair. Online trading is not as easy as it sounds because many people think of it is a simple trade business. It is sometimes quite tough due to fluctuating market rates and high risks associated with it. Online trading is the same as physical stock market trading, the only difference being is that it is on an online platform instead of going to any physical office building. Its vast growth is mainly due to the fact that you don’t have to leave your home and meet the clients physically for investing or trading which is best given the current COVID-19 situation. Online trading has been going on for almost 2 decades now but it gained popularity during the last few years when people fully trusted it as an online earning source and noteworthy financial authorities started regulating these trading platforms. Now there are many online trading websites that deal in different products like Forex, Stocks, Commodities, CFDs (Contract for Differences), Cryptocurrency, Shares, Indices, Equity Marketing, and Bonds etc. It is a broad industry covering every type of trade that can be done physically.
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