Without a glimpse of doubt, football is the most popular sport we have right now. And it’s been this way for a very long time. Almost every country in the world has a fanbase for this sport. The same is somewhat true for football betting as well. 

As a result, new football bookmakers have popped out all over the place. The challenge is often to find the right one for your needs because every single bookmaker will be slightly different. 

We have a betting expert among us to create a complete guide on UK football betting tips. To be precise, we will focus on profitable football betting based on the most popular strategies in circulation today. 

What Is Football Betting? How Does It Work?

Football betting is pretty much what it sounds like. You bet on the outcomes of a football match. We’re saying “outcomes” instead of an outcome because there are plenty of areas to bet other than the outright result. 

For example, the number of total goals, the man of the match, the highest goal scorer, number of corners, etc., are all valid markets. Similar to these, different bookmakers may create their markets to stand out from the crowd. 

To bet on football, you first need an account at one of the new football bookmakers in the UK. Then, you need to visit the football section of the betting site and select a match. Once you click on the game, you’ll find all the offered markets for that match. 

Along with the markets will be the odds. If you’re not aware, the odds are direct projections of how much you can win from the bet. It also shows how likely the outcome is. 

There are 2 main types of bets. Pre-match bets and live bets. Pre-match are the ones you place before a match starts, sometimes days in advance. And live bets are the ones you place during a live game. The odds for live bets are always shorter, but they come with lots of excitement! 

Coming back to the topic of our discussion for this post, the UK football betting tips at the new football bookmakers. Our focus is on making profits consistently. And to make it happen, we need to use strategies. 

From here on, you will learn about some of the best football betting strategies to exist in this modern era. Let’s hand this piece over to the betting expert.

Back & Lay – The Best Football Betting System?

Also known as Back-to-Lay, this betting system is one of the most popular among professional bettors, if not the most popular. The idea is to profit from the odds difference for the same market. 

The nature of the bet makes it quite unsuitable for use at UK football betting sites. Rather, you should be visiting the betting exchanges where you can utilise the back & lay system to its fullest. 

The system dictates looking for odds on a team that’s too good to be true. You place money at the given odds and wait for the odds to drop. For example, Liverpool is getting 13.00 odds on a match. You know that the odds will come down as the matchday advances. 

Finally, you may find 8.00 odds on the same match and on the same team on the match day. If you were at a bookmaker, there’s nothing to do because you’ve already placed a bet on this market. But in an exchange, you can place another bet. 

So, if you placed £100 at 13.00 odds, your potential payout was £1300. Now, you divide it by the current odds. You get (£1300/8.00 = £162.5). It is your lay bet, and you’re going to make £62.5 out of the market whether Liverpool wins or not. 

You can use this theory for all matches you find at a betting exchange. All you have to do is be present at the right place at the right time. 

Value Bets – The Most Important Football Betting Strategy?

If you ask someone the best football betting strategy, they might answer that it’s value betting. While we’re not going to claim it as the best strategy for football, we can certainly agree that it’s one of the most important. 

A value bet is essential where you get higher odds than the statistical chance is saying. For example, a bookmaker may have pegged a team as an extreme favourite while the skill difference between the 2 teams is not that severe. 

In this case, the odds for the underdog are going to be very long. And you know that it has every possibility of winning. You place the bet as you would have otherwise placed on the favourite. You have a value bet right there. 

To profit from value bets, you need to target multiple bookmakers at once. It shouldn’t be hard, given that new football bookmakers are abundant in the country. 

Matched Betting – Does It Work Every Time?

You can call it arbitrage betting if you want. The only difference is that you’re using the promotions from a bookmaker. 

The idea of arbing is to place 2 bets on opposing outcomes at 2 different bookmakers or a betting exchange. When you put both bets using your bankroll, it’s arbing or arbitrage betting. But when you place 1 of the bets using the bonus you got, it’s matched betting. 

The term “matched” refers to the fact that you’re placing the same amount on the opposing bet. Rather than making a profit, matched betting aims to reduce the chances of a loss. It works every single time as long as you’re not betting on shorter odds. 

There’s a misconception that matched betting is illegal. But that’s not true. Indeed, bookmakers don’t like it very much because if you don’t lose money, they don’t make money. But there are no legal grounds to stop you from placing these bets. 

Profitable Betting Tips on Football

Before we wrap the guide up, the betting expert would like to share some tips with you. These are to complement what you’ve learned so far. 

• Research the sport very well. The more you know about something, the better you can assume the outcome. 
• Don’t scatter your bets all over the place. Rather, target 1 match or 1 tournament at a time and use-value bets, matched bets, and back & lay to your advantage. 
• Spend more time at betting exchanges than new football bookmakers to make consistent profits. Your options are pretty much limitless at an exchange. 

Conclusion 

Football being the most popular sport worldwide, there’s no lack of events to bet on. There are plenty of domestic and international tournaments with spectacular odds at betting sites. 

However, betting on football and making a profit are 2 different things. To make consistent profits, you need to take help from betting systems. We have listed some of the best football betting strategies for our readers in this post. It’s time to utilise them!  

Both old and new online bookmakers have their respective pros and cons. Read this article to find out which type of the platform suits you best!

When selecting a reliable online bookmaker, you can choose between new and established platforms. Sites like BetFair can attract you with their design, the selection of sports disciplines and payment methods, the professionalism of the support crew and the user-friendliness of their mobile versions. Both new and established bookies have their respective pros and cons. This article should help you to understand which of the two options suits you best. By the way, the same criteria can be applied to online casinos.

Established Bookmakers Had Enough Time to Build a Reputation for Themselves

Online sports betting is a regulated industry. If a platform has been around for a few years, it means it complies with all the necessary standards and requirements. The older the platform, the more trustworthy it is.

We don’t mean to say that new bookmakers are unreliable. If a bookie received a license, it means they have provided sufficient financial guarantees and were approved by the licensing body. But you can never know whether the team behind the project is honest and professional enough. There are much more credible bookmakers around than scams — but you should stay vigilant nevertheless.

How Can I Understand Whether a Bookie Is Reputable or Not?

Before signing up for a bookmaker, it would be wise to check the following types of texts:

• Expert reviews
• Independent ratings
• Customer comments

If the same bookmaker has high positions in several independent ratings, that’s a good sign. When reading expert reviews, you should pay attention both to the positive and negative aspects of the platform. Impartial experts always point out a few drawbacks of even the most renowned bookies, just to remain objective.

Customer comments should serve as an auxiliary tool for assessing the bookie’s credibility but not the primary one. Customers tend to be too biased.

New Bookies Have More Advanced Sites and Apps

It’s cheaper and easier to build a new site or app from scratch than to revamp an already existing one. That’s why new online bookmakers can boast better designs and more user-friendly interfaces. Of course, top bookies that make a lot of money can afford to upgrade their sites and apps. But they avoid doing so because they don’t want to lose their loyal audiences.

Some clients might be relying on the services of the same bookmaker for decades. They get used to all the elements of the interfaces, from fonts to the location of the bet slip. If the bookie decides to change its layout one day, such customers might leave the platform and never come back. Bookies might stick to their old designs to avoid losing a part of their income.

New Bookies Have More Lucrative Promotional Offers

Bookmakers that have just entered the market need to differentiate themselves from their more established counterparts. The selection of promotional offers can become a meaningful competitive edge for an industry newcomer. New bookies might offer their clients more generous welcome packages, organize lotteries and distribute free bets more actively than established platforms. But that’s not always the case. The selection of bonuses should comply with the bookie’s business model. Some platforms might try to attract clients with other perks, such as the selection of payment options and the conditions of carrying out financial transactions.

Can I Sign Up for Several Bookies?

Of course, you can register on several bookmaking sites or apps. But you should avoid placing arbitrage bets because they’re considered fraudulent activity. The term “arbitrage” means that you place bets on different platforms on different outcomes of the same event. Regardless of the result, you’ll win at some of the platforms — and your prizes will compensate for your losses on other sites. Bookmakers detect fraudsters and exchange information among themselves. You might be banned forever from all the platforms where you placed arbitrage bets.

Besides, there is at least one more drawback of using the services of various bookmakers. You might get too emotional or need to act in a haste — and you might forget the rules of the platforms. For instance, you might think that you normally place bets with fiat currency with the bookie A and with crypto with the bookie B. But in fact, you use crypto for the bookie A and fiat for the bookie B! Using the wrong payment options might incur excessive fees and your winnings will decrease.

Final Thoughts

Hopefully, you found this article informative and now understand the main differences between old and new bookmakers. Before signing up for a bookie, you should make sure it has a license. You can register at several betting platforms but it might be wiser to stick to only one. Newer bookies might have better designs and more generous selections of promotional offers — but they didn’t have enough time to build a reputation for themselves.