Profits and satisfied shareholders way too often measure corporate success. It’s rare to see a narrative that places compassion, community and service at the heart of its mission. Thankfully, the rising leader in the iGaming industry, Soft2Bet, has spent the last eight years expanding its reach and building a legacy of charitable giving. Through charitable arms like the Soft2Bet Fund, Innovation Fund, and Yael Foundation, Soft2Bet is channeling its resources into causes that matter, proving that success is not just about money. For CEO Uri Poliavich, it’s about using growth, innovation and business advancement for a higher purpose: helping those in need and inspiring others to do the same.
Where It All Began
Soft2Bet, founded just over eight years ago, began as an ambitious startup from a humble office. Now, that small, ambitious team of self-starters, led by Uri Poliavich, has evolved into a globally recognized iGaming giant with over 16 licenses and 10 successful brands. Soft2Bet offers cutting-edge gaming platforms, either turnkey or as integrative building blocks. With innovation as the company’s core value, Soft2Bet has left its footprint across many regulated European markets, such as Sweden, Finland and Denmark. But what sets Soft2Bet apart from its competitors is its belief that with great business success comes great responsibility to take care of those in need, just as Uri said: “And that mindset applies not only to the job—but also to the charity. The charity fuels our purpose, inspiring us to grow the business and expand its impact. It pushes us to think bigger, act bolder, and build something that truly matters”.
As Soft2Bet continued its growth, the leadership remained grounded in the idea that business success isn’t significant until it has been used to create positive change. This thinking is precisely the mindset that laid the ground for the charitable foundations we will talk about today. Rather than viewing charity as a side effort, CEO and founder Uri has integrated it into companies corporate culture – all employees support and actively participate in charitable activities presented to them. Soft2bets leadership has repeatedly emphasized that a business’s true strength lies not only in financial achievements but also in its ability to change people’s lives. This same value-driven approach is what continues to drive Soft2Bet’s mission today.
Supporting Emerging iGaming Businesses
Soft2Bet is adamant about supporting people in underserved communities, emerging businesses, and entrepreneurs. That’s precisely why it launched Soft2Bet Invest – a €50 million iGaming Innovation Fund to help emerging players in the iGaming industry. With investment running from €500,000 to €1 million per project, the fund wants to target both growth-stage and established companies promoting innovative gaming technology growth. Uri recently commented: “In our business, we’re always on the lookout for bright ideas—for new people with bold, innovative suggestions. We’re constantly striving to improve, to evolve, and to challenge the norm. We approach things from different angles to reshape the industry every single day”.
Beyond financial support, Soft2Bet Invest provides strategic support, including access to its technology stack and operational expertise. The fund aims to drive exponential growth and redefine the industry by nurturing a new generation of out-of-the-box thinkers. Following the fund’s launch, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. This achievement is truly a commitment to innovation and industry advancement.
Promoting Jewish Education
Four years before Soft2Bet Invest, Uri and his wife, Yael, launched a Foundation affectionately named after the wife – the Yael Foundation. It aims to provide Jewish culture, language, heritage and education to every Jewish child. It stands for protecting Jewish identity and is driven by a mission that every Jewish child, regardless of location, is entitled to access exceptional Jewish and general education.
Key Achievements of the Yael Foundation so far:
- Global reach has impacted more than 13,500 Jewish students in over 37 countries.
- €21.8 million in grants have been allocated yearly to support Jewish education initiatives.
- One hundred projects launched in 2024 alone, enhancing education opportunities worldwide.
- Security programs have been successfully implemented to protect Jewish communities across Europe.
- The International Jewish School Leadership Exchange was introduced to foster global collaboration among Jewish educators.
Supporting Underserved Communities and Animals
The most recent charitable venture launched by the company is the Soft2Bet Foundation. It reflects the company’s core beliefs that corporate success has to uplift others and not just serve itself. The Foundation covers many areas, including but not limited to children’s education, humanitarian aid, environmental protection, promotion of clean energy and animal welfare. The Foundation’s mission is to use technology to improve human life, empower individualism, strengthen communal bonds and leave the planet a better place for future generations.
Rather than treating philanthropy as a secondary effort, Soft2Bet’s charity is deeply embedded in the company’s vision. All charitable initiatives have been created for a bigger reason: to make a long-lasting change in people’s lives. Through these efforts, it strives not only to give—but to inspire a culture of giving across the broader iGaming landscape.
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