Charlotte-area moviegoers are about to experience films in a whole new way as AMC Concord Mills becomes one of the first theaters in the country to debut the groundbreaking SCREENX format.
AMC Concord Mills 24 will soon introduce SCREENX, an immersive movie technology that expands select scenes beyond the traditional screen and onto the theater’s side walls.
Originally developed in South Korea in 2012, SCREENX creates a 270-degree panoramic viewing experience by projecting specially designed visuals onto the left and right walls of the auditorium. The result surrounds audiences with key moments from the film, making viewers feel like they’re inside the action.
Unlike traditional movie formats, SCREENX doesn’t extend every scene. Instead, filmmakers work with the technology’s creators to expand carefully selected moments that enhance the story and the director’s vision.
According to AMC, the format is designed to create natural immersion by extending important scenes into a viewer’s peripheral vision, adding depth and emotion without distracting from the film.
The Concord Mills location is among the first new AMC theaters in the United States to receive SCREENX. Other current locations include AMC Burbank 16 in California and AMC Town Square 18 in Nevada, while additional theaters are planned for Arizona and California.
