Snooze, an A.M. Eatery Bringing ‘Breakfast But Different’ To SouthPark


Snooze, an A.M. Eatery opens its third North Carolina location in Charlotte’s SouthPark neighborhood at 4425 Sharon Road, Suite S170 on Wednesday, June 15.

Started in Denver, Colo. in 2006 by two breakfast-loving brothers, Snooze specializes in innovative breakfasts made with responsibly sourced, fresh ingredients. Snooze is dedicated to bettering communities and the planet through thoughtful breakfast experiences and by following a robust set of sustainability guidelines, donating 1% of sales back to the community and raising funds for non-profits through annual events, such as Pancake Day and Earth Day.

The menu features Snooze’s signature Pineapple Upside Down and Blueberry Danish Pancakes, imaginative Benedicts like the Habanero Pork Belly Benny, as well as sandwiches, omelets and breakfast tacos. Diners can customize their meals and taste their way through three pancake flavors with the Signature Pancake Flight, or sample two different Benedicts with the Benny Duo option. Various plant-based plates (including Bravocado Toast and tofu scramble) are available, as are plenty of gluten-free-friendly options.

And while Snooze didn’t invent day drinking, it did perfect it: The full bar is replete with morning cocktails, local beers and spiked coffee beverages. Drinks range from the signature MMMMM Mimosa (Snooze’s proprietary sparkling wine, orange juice, and Pama Pomegranate Liqueur) to the inventive Snoozeberry Cereal Milk (vodka, house-made strawberry coulis, cane syrup, oat milk and fresh strawberry) to Spicy Bloody Marys.

“When we say we do ‘breakfast but different,’ we aren’t just talking about our creative takes on pancakes,” says David Birzon, Snooze CEO. “That also extends to how we source our food, treat our Snoozers (a.k.a. employees), tackle environmental initiatives, and give back to our communities.”

The SouthPark location offers a bright, upbeat atmosphere, complete with killer playlist, for brunching seven days a week. The restaurant seats 113 and offers a large patio with an additional 48 seats.

Snooze will be open from 6:30 a.m. to 2:30 p.m. on weekdays and from 6:30 a.m. to 4 p.m. on weekends.