Player acquisition trends in the online casino industry


Online casinos are booming. Nowadays almost everyone has an account where they regularly place a card, place a sports bet or play nice casino games. Because online casinos are so popular and the market is very large, you see more and more new online casinos popping up.

Before people choose to play at an online casino, there are several things they often pay close attention to. In this article, we will discuss player acquisition trends in the online casino industry and the most important aspects related to this extremely interesting and fun world.


New players are attracted to online gambling sites through casino bonuses. Bonuses range from attractive no-deposit casino offers to loyalty programs for returning players. Therefore, it is always advisable to check carefully at an online casino what kind of bonuses and promotions are available there and what are the associated bonus conditions.

A real online casino should have a great welcome bonus along with other promotions. If you are a fan of slots, make sure you get free spins regularly. The no-deposit bonus is by far the most popular type of bonus because it gives you the chance to win without any financial risk.

Payment methods

Online payment always remains a bit interesting. If you prefer a particular payment service, such as cryptocurrencies, you will probably want to use this service to withdraw and deposit money at your new online casino as well. And each gambling site has its selection of payment services that you can use for it. So check the casino website or a review to see if you can transfer money with Bitcoin, Trustly, or your favorite wallet, or if you’ll have to settle for a simple bank transfer.

Variety of RNG and live casino games

An extensive and varied range of games has more or less become the norm for online casinos. Of course, you will spend most of your time playing at an online casino. That’s why it’s also good to see how many games are offered and who developed the games. Some examples of developers who always deliver quality are:

  • NetEnt
  • Pragmatic Play
  • EGT
  • Evolution Gaming
  • Yggdrasil
  • IGT

If you love fruit slots, it only makes sense to join new online casinos if they have thousands of games on offer. The more variety, the better. You should have plenty of options, from classic and modern slots to jackpots, RNG tables, card games, and live dealer games. Of course, you will be spending some time at that casino, so you should have plenty of options to choose from, both free and real money.

This allows them to play for a longer period and provides a great opportunity to get to know an online casino well. Therefore, many casinos have a generous bonus packages for both new and loyal players. There are also often weekly or other promotions.

That’s why most gambling sites today have thousands of options in their game offer. Among other things, you can choose from various types of slots, table games, live casino games, and game shows, and there is often a special section for other games such as bingo or sports betting.

Casino tournaments

What could be more fun than measuring your skills against other players? More and more casinos regularly organize tournaments and competitions in which anyone can participate, in certain games. One month you can measure your strength in blackjack, then there is a tournament on some selected slots, and a few weeks later it’s the turn of the live games.

Of course, it’s not just fun to see how good you are and how your experience grows over time. Tournaments also bring in a good amount of money. Prize funds can amount to many tens of thousands of euros, which are divided among the participating players.


As a player, you can now choose from a large number of online casinos. A few years ago it was still impossible to bet online on slots, table games, and sports, but now that has changed. The choice has increased enormously after the legalization of online gambling, and that can only be good for players.

When choosing an online casino to play at, there are several things that play a major role. By paying close attention to these things, you, as a player, can be sure that you are making a good and well-thought-out choice.