The Women’s Tennis Association has just announced plans to move their entire corporate headquarters to Charlotte and they will begin hosting the WTA Finals beginning in 2027 here in the Queen City.
Spectrum Center, home of the Charlotte Hornets, will stage the season-ending tournament from 2027 through 2029. The event brings together the season’s top singles players and doubles tennis teams to compete for the WTA Finals titles.
Charlotte secured the tournament following a competitive global selection process. According to the WTA, the city’s sports infrastructure, business community, hospitality, and public-private partnerships helped distinguish its bid.
The Charlotte Sports Foundation served as the WTA’s lead local partner throughout negotiations. The organization worked alongside state and local leaders, plus regional businesses, to develop the long-term partnership.
“This is a transformational moment for Charlotte and for our organization,” said Will Pitts, CEO of the Charlotte Sports Foundation. “Bringing the WTA Finals to our city is a testament to what Charlotte has become as a world-class sports destination, and we are incredibly grateful to the WTA for their trust and partnership in making this vision a reality. None of this happens without the support of our partners at the state, city, and county levels, and we are deeply thankful for their commitment to growing Charlotte’s sports footprint. I also want to recognize our Board of Directors, whose leadership and belief in what this organization can accomplish made a deal of this magnitude possible.”
The announcement comes as women’s sports attract growing audiences, investment, and commercial interest. Women’s professional tennis has spent more than 50 years building its global following and developing internationally recognized athletes.
Through this agreement, the WTA aims to strengthen relationships with fans and sponsors while shaping the championship’s identity. Its broader ambition includes building a premier experience in women’s sports that extends beyond tournament week.
For Charlotte, the headquarters relocation adds a year-round connection to the international tour. Together, the moves could create opportunities for local businesses serving visiting fans, athletes, and tournament partners.
