With Black Friday finally upon us. the personal-finance website WalletHub has released a new report on 2019’s Best Stores for Black Friday.
WalletHub surveyed nearly 10,000 deals from 35 of the biggest U.S. retailers’ 2019 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as “Appliances,” “Jewelry” and “Toys.”
Best Places to Shop in Charlotte this Black Friday
| Retailer | 2019 Avg. % Discount by Retailer | 2018 Avg. % Discount by Retailer | 2017 Avg. % Discount by Retailer | 2016 Avg. % Discount by Retailer | 2015 Avg. % Discount by Retailer |
|---|---|---|---|---|---|
| Belk | 66.9% | 68.9% | 62.8% | N/A | 59.5% |
| JCPenney | 61.0% | 65.1% | 66.3% | 62.8% | 68.0% |
| Kohl’s | 57.1% | 60.8% | 66.3% | 58.1% | 66.7% |
| New York & Company | 56.3% | 54.5% | N/A | N/A | N/A |
| Dick’s Sporting Goods | 52.3% | 49.9% | 35.1% | N/A | N/A |
| Kmart | 51.8% | 37.9% | 35.8% | 28.6% | 50.1% |
| Sears | 49.2% | 42.9% | 50.1% | 43.9% | 41.7% |
| Macy’s | 46.1% | 48.7% | 45.6% | 63.4% | 56.0% |
| BJ’s | 39.3% | 31.0% | 32.1% | 32.0% | 30.6% |
| Lenovo | 38.6% | 40.1% | N/A | N/A | N/A |
| HP | 37.4% | 27.5% | 34.0% | 28.5% | N/A |
| Nordstrom | 36.9% | N/A | N/A | N/A | N/A |
| Office Depot and OfficeMax | 36.6% | 42.6% | 34.5% | 43.0% | 42.8% |
| Staples | 34.7% | 32.0% | 32.3% | 33.1% | 34.4% |
| Walmart | 34.3% | 29.9% | 34.2% | 32.6% | 30.1% |
| Target | 34.3% | 34.8% | 36.2% | 28.6% | 37.3% |
| Academy Sports + Outdoors | 31.8% | 28.0% | N/A | N/A | N/A |
| Best Buy | 29.5% | 28.7% | 30.0% | 33.2% | 33.5% |
| Big Lots | 27.9% | 22.9% | 24.1% | 23.5% | 27.1% |
| Amazon | 25.4% | 29.3% | 36.8% | 24.7% | 25.8% |
| Costco | 21.3% | 25.1% | 21.9% | 25.4% | 19.5% |
| True Value | 20.8% | 16.3% | 32.8% | 31.9% | N/A |
| Ace Hardware | 11.8% | 21.9% | 21.5% | 27.7% | 34.2% |
| Overall Average | 40.4% | 37.0% | 37.1% | 39.0% | 40.2% |
Key Stats
- Belk has the highest overall discount rate at 66.9 percent, whereas Ace Hardware has the lowest at 11.8 percent.
- The overall average discount for Black Friday is 40.4% percent. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.
- The “Apparel & Accessories” category has the biggest share of discounted items, 28.03 percent of all offers, whereas the “Consumer Packaged Goods” category has the smallest at 1.62 percent.
Amazon.com is the best online retailer for Black Friday deals – this year they’re running huge discounts on select products for 5 full days during “Black Friday Week“.
You can view the WalletHub’s full report here.