Today, McDonalds announced it’s launching their new ‘McCafé It Forward’ program – a three-day, pay-it-forward program that is designed to spread goodness across the country one golden cup of coffee at a time.
Beginning tomorrow, 500 McCafé It Forward cards will be distributed and activated throughout the U.S. Each card swipe can be exchanged for one free small cup of McCafé Premium Roast Coffee or Iced Coffee at participating McDonald’s nationwide until August 23.
The first card recipients – selected because they’re coffee lovers or individuals known for demonstrating kindness in their communities – will redeem their cup of coffee, and then kick off the ripple effect of goodness by passing the card along.
“We know McCafé customers are already sharing acts of kindness every day, and McCafé It Forward is a chance for us to amplify what they’re doing on a larger scale and prove good is truly brewing around every corner,” said McDonald’s Senior Director of Brand and Menu Innovation Strategy, Elina Veksler. “We’ve been on a decade long journey with McCafé, and we share in that feeling of optimism each and every time our customers take that first sip of coffee.”
Should customers receive a McCafé It Forward card, they should head to their nearest participating McDonald’s for a small coffee, and then give the card to a friend, someone who has done good in their life, or even a stranger to keep the goodness going one cup at a time. Everyone is invited to follow along all three days as the cards spread kindness throughout the U.S. by visiting BeABrewGooder.com.
Free McDonalds Coffee For Life Sweepstakes
McDonalds is also encouraging people to recognize those who they think have done good in their world by nominating someone who they believe has done something good big or small – via the McCafé Be A Brew-Gooder sweepstakes. By nominating a Brew-Gooder you can enter for the chance for them and yourself to win McCafé for Life.
From August 26 through September 29, nominations can be submitted via Twitter, Instagram, or an entry form via the McDonald’s App or BeABrewGooder.com. Winners will be selected in a random drawing. Visit BeABrewGooder.com for official sweepstakes rules.