Today, Charlotte-based Bojangles announced plans to roll out its first ever ‘Hard Sweet Tea’.
The fast-food chicken chain has been working with Appalachian Mountain Brewing, to concoct uniquely brewed and steeped boozy sweet tea.
The collaboration represents a promising new food licensing deal for Bojangles. With millions of loyal fans garnered over its 45-year history, the brand hopes to “tap” into fans’ love of all things Bojangles with this new beverage.
“This collaboration is something sweet,” said Jackie Woodward, Chief Brand and Marketing Officer for Bojangles. “Partnering with AMB to craft our Legendary Iced Tea into a hard tea for fans of legal drinking age was a natural fit, and the team poured passion into the entire process. We can’t wait for fans to try it!”
The new hard tea is expected to officially release this coming March.
For more information on Bojangles Hard Sweet Tea, you can follow @BoHardTea on Instagram, or @Bojangles Hard Tea on Facebook.