For many Americans, buying a first home is no longer about finding the perfect neighborhood. Increasingly, it is about finding a place where the numbers actually work.
Higher home prices, elevated borrowing costs and limited housing supply have pushed the traditional starter home further out of reach, leaving would-be buyers to make choices that previous generations may not have faced quite so sharply: a smaller house, a longer commute, a less fashionable ZIP code or a move to somewhere entirely different.
To find out where first-time buyers would most like to put down roots, a new poll surveyed prospective first-time buyers, asking them to identify the location in their state they most envy as a place to buy their first home.
The top 3 most envied locations among North Carolina first-time buyers are:
#1. Kannapolis
Continued redevelopment and proximity to Charlotte have strengthened Kannapolis’ appeal among first-time buyers seeking long-term potential. The city offers established neighborhoods, a revitalized downtown and access to jobs across the wider metro while often remaining more attainable than communities closer to Charlotte. Rising demand is narrowing that affordability advantage, and buyers may face longer commutes or competition for well-priced homes. Even so, Kannapolis provides a practical foothold in one of North Carolina’s fastest-growing regions.
#2. Winston-Salem
A broad employment base, respected universities and a growing arts and food scene make Winston-Salem an appealing alternative to the state’s more expensive metros. Healthcare, education and manufacturing support the local economy, while a varied housing stock gives first-time buyers more choice than they may find in Charlotte or Raleigh. Some neighborhoods may require buyers to compromise on property condition, location or commute time. Winston-Salem stands out for combining urban amenities and career opportunity with a comparatively manageable cost of entry.
#3. Hendersonville
Mountain scenery, a walkable downtown and access to the wider Asheville region give Hendersonville strong lifestyle appeal. Buyers are drawn to its restaurants, local businesses and small-city character, along with the outdoor opportunities of western North Carolina. That desirability has pushed prices higher, however, and first-time buyers may need to accept a smaller home, an older property or a location farther from downtown. Hendersonville remains coveted because it offers a polished mountain-town lifestyle without the full price tag of Asheville.
Across the country, top choices in other states included…
Riverfront scenery, outdoor recreation and a revitalized downtown make Chattanooga Tennessee first-time buyers’ most envied location. The city’s growing technology, manufacturing and tourism sectors strengthen its long-term prospects, while its neighborhoods offer more character and variety than many conventional suburban markets. Rising demand has made well-located starter homes increasingly competitive, however, and buyers may need to settle for a smaller property or look farther from downtown. Chattanooga remains coveted because it combines natural beauty, economic momentum and a lively urban core.
Over in nearby South Carolina, the Charleston metro has made Summerville a popular choice for local buyers seeking more space and better value than they may find closer to the coast. Its historic center, walkable neighborhoods and access to major employment corridors strengthen both its lifestyle and investment appeal. The compromise is often a lengthy commute, heavy traffic and rising prices as demand spreads outward from Charleston. Even so, Summerville offers a practical foothold in one of South Carolina’s most competitive regions.
Texas first-time buyers named New Braunfels as their most coveted location. Hill Country scenery, river recreation and a lively historic center make New Braunfels one of Texas’ most appealing lifestyle markets. Its position between Austin and San Antonio also gives buyers access to two major employment regions while retaining a strong identity of its own. That popularity has driven prices higher, however, and first-time buyers may need to accept a smaller home, a longer commute, or a location farther from the city center. New Braunfels remains coveted because it combines small-city character with strong long-term demand.
In a state where affordable starter homes are increasingly difficult to find, Bakersfield in California emerged as the top choice in the state – it remains one of the more accessible options within a major metropolitan area. Buyers can often secure more space for their money than they would in California’s coastal markets, making the city especially attractive to those focused on getting into the housing market sooner. The trade-off is distance from many of the state’s biggest job centers, along with intense summer heat. For first-time buyers willing to look inland, Bakersfield shows how California affordability has increasingly become a Central Valley story.
Kingston in New York emerged as a surprise choice among first-time buyers in the state. Hudson Valley character, a growing arts scene, and access to both the Catskills and New York City have made Kingston increasingly desirable. Its historic districts, independent businesses and walkable pockets offer the kind of lifestyle appeal that draws buyers looking beyond conventional suburbs. That popularity has pushed prices higher, however, and first-time buyers may need to consider a smaller home, renovation work, or a location farther from the most sought-after areas. Kingston remains coveted because it combines cultural energy with a distinctive upstate setting.
Among Colorado’s larger cities, Pueblo remains one of the most attainable places for first-time buyers, and it came in as the top pick there. Housing costs are generally lower than in Denver and Colorado Springs, allowing purchasers to secure more space without stretching their finances quite as far. The trade-off is a weaker local job market and greater distance from the state’s biggest employment centers. Even so, Pueblo offers a realistic foothold in Colorado for buyers willing to exchange metro momentum for affordability.
Affordability Matters
When respondents were asked for the single biggest factor that would make a ZIP code appealing for their first home, price came first, at 30%.
The remaining priorities were:
- 15% – Being close to family and friends
- 10% – Good schools
- 9% – Attractive homes or neighborhood character
- 9% – A short commute or access to jobs
- 7% – Walkability
- 7% – Restaurants, shops, and entertainment
- 7% – Potential for property values to rise
- 6% – Parks and outdoor spaces
The findings suggest that the first-home calculation is dominated by two fairly basic questions: Can I afford to live here, and will I feel comfortable living here?
Traditional markers of a “desirable” neighborhood. Restaurants, walkability, good schools, and attractive streets still matter.
Buyers Are Prepared to Give Up Space
Getting onto the market also appears to require some prioritizing. Asked what they would sacrifice to make their first home affordable, 17% said property size, making square footage the most expendable feature on the list.
Lifestyle amenities were not far behind. 12% would give up easy access to restaurants and entertainment, while another 12% would accept a longer commute. Other compromises included:
- 12% – Living farther from family and friends
- 10% – Having fewer bedrooms
- 9% – Giving up walkability
- 8% – Having less yard or outdoor space
- 8% – Compromising on the quality of local schools
- 7% – Buying in a less desirable neighborhood
- 7% – Accepting a property in worse condition
In other words, the dream has not disappeared, but it is getting smaller, sometimes quite literally.
For many buyers, the first home is increasingly viewed as exactly that: a first home, rather than the property expected to tick every box for the next 20 years.
Smaller Towns Are Winning the Reality Check
Perhaps the clearest sign of how the market has changed came when prospective buyers were asked what kind of location they would realistically consider.
The most popular response was not an urban neighborhood or a traditional suburb. Instead, 27% said they would consider buying in a smaller town or rural area.
Another 23% would choose a smaller property if it meant securing a home in a desirable neighborhood, while 19% would move to a suburb farther from the city.
Other options attracted smaller shares:
- 10% would buy a fixer-upper in a better location.
- 9% would choose a condo or apartment instead of a house.
- 6% would buy in an up-and-coming neighborhood.
- 6% would accept a larger property in a less desirable neighborhood.
