NC’s Largest Brewer Raised $25K For Local Charities

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North Carolina’s Highland Brewing Company, the largest brewer in the state, is launching its second year of “Give Back with Gaelic,” a charitable giving campaign to support hospitality industry workers across the Southeast. The campaign will run from September through the end of the year.

According to recent data from the U.S. Bureau of Labor Statistics, leisure and hospitality unemployment rates still exceed the national unemployment rate by 3.6%. In response to the ongoing need, the brewery is stepping up for a  second year to give a portion of the proceeds from sales of Gaelic Ale to seven locally significant non-profits aimed to support the hospitality community.  

Highland’s Family Owner and President, Leah Ashburn, said, “We have first-hand experience navigating pandemic related hospitality challenges in both of our taprooms. However, with customers purchases from across our footprint  and the support from our wholesale partners, we have the ability to repeat this giving program. Highland will continue  to do whatever we can to help pay it forward to so many of our own who still need support during this long road to  recovery.” 

“The pandemic is still causing our friends and neighbors to make tough choices around food. We’re so grateful to  Highland Brewing Company and their customers for helping us toward our vision of ‘No One Goes Hungry’,” said Tessa  Johnson, Corporate Partnerships Officer with the Food Bank of Central & Eastern North Carolina. 

The Food Bank of Central and Eastern North Carolina is 1 of the 7 non-profit beneficiaries of this campaign. With  additional matching contributions from the brewery’s distribution partners, the program is expected to raise more than last year’s $25,000 for the following organizations. 

Now through the end of the year, customers looking to support the campaign can look for the updated Gaelic Ale  packaging featuring a red “Give Back with Gaelic” banner. It is available at retailers across the Southeast. For more  information, visit www.highlandbrewing.com/giveback. 

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