The first new museum to open in the Queen City in over a decade is finally here.
Charlotte’s new Museum of Illusions will host a grand opening this weekend at the Ally Center in Uptown starting at 10am on Friday morning.
The new museum will include over 60 interactive and mind-bending optical illusions, holograms, mirror-rooms, and a massive walk-through vortex.
Charlotte was strategically selected as an ideal market for Museum of Illusions’ expansion due to the city’s reputation as one of the fastest-growing markets in America as well as being a major business and financial hub in the states.
“Museum of Illusions is thrilled to be expanding our global footprint to a city as innovative and progressive as Charlotte,” said Museum of Illusions CEO Jonathan Benjamin in a press release. “Not only will Charlotte’s Museum of Illusions serve as our largest U.S. location to-date, but it will also be the birthplace of multiple new style and design concepts that will go on to be featured in future Museum of Illusions locations worldwide. As we continue simultaneously expanding and evolving as a brand, I am thrilled that Charlotte is welcoming us to bring to this community our innovative spin on combining education and entertainment in new and creative ways.”
View this post on Instagram
View this post on Instagram