Morphe Opening Their First Carolina Location in SouthPark This Summer


The SouthPark Mall has just announced that Morphe is set to open the first store in the Carolinas this summer.

Morphe is a rule-breaking beauty brand that offers professional-grade makeup at affordable prices. Beginning this summer, Charlotte shoppers can explore Morphe’s unparalleled selection of high-performing makeup brushes, richly pigmented shades and flawless formulas at an incredible value.

This first-to-market store will open at SouthPark in a 3,595 square-foot location near Sur La Table.

“SouthPark shoppers are in for a treat as we continue to welcome cutting-edge brands like Morphe to our shopping roster,” said the center’s director of marketing and business development Holly Roberson. “Providing an unmatched experience for our guests is always the ultimate goal as we welcome new stores at SouthPark.”

In addition to Morphe, SouthPark will welcome UNTUCKit and Warby Parker this summer.



Lover of tacos, tea, cute journals & bearded Joseph. Queen City story teller and video maker.