Concord-based ACN, Inc., the world’s largest direct seller of telecommunications, energy and consumer goods, just made history with the launch of its 25th country, Japan.
ACN opened its Japan headquarters in the Minato neighborhood of Tokyo in mid July – providing a meeting space, a call center, corporate offices and a product storefront.
This will allow ACN to provide service and support locally to current and future sales representatives and customers in the Asian market.
ACN Japan will initially focus on selling its Benevita product line – a premium lifestyle brand that provides nutrition and weight-loss products, before it will attempt to break into the Japanese utility market.
“As the fifth largest direct selling market worldwide, Japan was incredibly appealing to us,” said ACN President and Co-Founder Greg Provenzano. “But it was the people that sealed the deal when selecting Japan to continue our Asian expansion.”
ACN also recently launched their new mobile platform for both sales representatives and consumers – a huge competitive advantage over any other direct sales brand.