Yelp and Realtor.com recently teamed up to release their latest ‘Hottest Hippster Markets in America’ list, and Charlotte made the list!
According to the press release, “Yelpers are great at identifying up-and-coming areas and businesses, which allows us to predict trends as well as uncover detailed data on what’s happening in local economies right now,” said Carl Bialik, Yelp data editor. “While ‘hipster’ is something of a cliche, it turns out to be a useful term to uncover the types of businesses and attributes we often associate with cool hunters, such as visually appealing interiors and less touristy parts of town.”
The list analyses the highest concentrations of ‘hipster’ businesses for home buyers looking to embrace indie culture, using the number of times the word ‘hipster’ is mentioned in each city’s Yelp reviews, and how many ‘hipster-type’ business per capita are in each city.
It may not be a surprise that Charlotte is now one of the most hipster markets in America, given our growing coffee scene, thriving craft breweries, hardcore disc-golf community, and our massive annual hippie festival, but what may be surprising is how high we ranked.
Charlotte came in at #15, ranking higher than Denver, Fresno, CA, and even Ashville.
We were given an overall hipster score of 93.6 and Asheville was given an 83.6 – even Greensboro made the list at #43, scoring a 79.5.
Realtor.com® and Yelp’s Hottest Hipster Markets:
|
Ranking |
Market |
Yelp Hipster |
Market Hotness** |
|
1 |
Columbus, Ohio (43202) |
90.1 |
99.8 |
|
2 |
Seattle (98122) |
95.9 |
94.1 |
|
3 |
San Diego, Calif. (92104) |
95.6 |
93.7 |
|
4 |
Fort Wayne, Ind. (46802) |
88.2 |
95.7 |
|
5 |
Rochester, N.Y. (14620) |
92.5 |
92.8 |
|
6 |
San Francisco (94117) |
84.3 |
96.0 |
|
7 |
Long Beach, Calif. (90814) |
93.2 |
90.7 |
|
8 |
Louisville, Ky. (40217) |
97.5 |
87.8 |
|
9 |
Grand Rapids, Mich. (49506) |
88.8 |
92.4 |
|
10 |
Colorado Springs, Colo. (80903) |
86.8 |
92.9 |
|
11 |
Royal Oak, Mich (48067) |
77.6 |
98.2 |
|
12 |
Oklahoma City, Okla. (73103) |
94.9 |
87.8 |
|
13 |
Milwaukee, Wis. (53207) |
96.4 |
85.6 |
|
14 |
St. Louis (63143) |
75.9 |
96.9 |
|
15 |
Charlotte, N.C. (28205) |
93.6 |
85.9 |
|
16 |
Minneapolis(55406) |
80.7 |
92.7 |
|
17 |
Riverside, Calif. (92501) |
88.6 |
87.0 |
|
18 |
Denver (80203) |
93.0 |
85.0 |
|
19 |
Eugene, Ore. (97402) |
82.0 |
90.5 |
|
20 |
Tampa, Fla. (33603) |
99.5 |
80.1 |
|
21 |
Omaha, Neb. (68104) |
91.7 |
85.0 |
|
22 |
Fresno, Calif. (93728) |
84.5 |
88.4 |
|
23 |
Asheville, N.C. (28806) |
83.6 |
88.7 |
|
24 |
Arlington, Mass. (02474) |
68.2 |
97.5 |
|
25 |
Dallas (75208) |
93.5 |
82.7 |
|
26 |
Boise, Idaho (83702) |
89.1 |
85.2 |
|
27 |
Lawrence, Kan. (66044) |
91.8 |
82.6 |
|
28 |
Santa Rosa, Calif. (95401) |
68.6 |
95.8 |
|
29 |
Fargo, N.D. (58102) |
89.3 |
82.7 |
|
30 |
Santa Clara, Calif. (95051) |
65.7 |
94.5 |
|
31 |
Chico, Calif. (95928) |
71.2 |
90.8 |
|
32 |
Richmond, Va. (23220) |
94.1 |
77.9 |
|
33 |
Orlando, Fla. (32803) |
94.5 |
77.4 |
|
34 |
Buffalo, N.Y. (14222) |
83.8 |
83.0 |
|
35 |
Salt Lake City, Utah (84105) |
85.6 |
80.8 |
|
36 |
Lancaster, Pa. (17603) |
85.2 |
80.5 |
|
37 |
Ann Arbor, Mich. (48104) |
80.4 |
83.1 |
|
38 |
Vancouver, Wash. (98660) |
78.1 |
84.1 |
|
39 |
Gilbert, Ariz. (85234) |
71.9 |
87.4 |
|
40 |
Akron, Ohio (44303) |
98.5 |
73.1 |
|
41 |
Memphis, Tenn. (38104) |
81.8 |
80.5 |
|
42 |
Sacramento, Calif. (94819) |
53.1 |
97.1 |
|
43 |
Greensboro, N.C. (27403) |
79.5 |
81.7 |
|
44 |
Santa Cruz, Calif. (95060) |
60.6 |
92.6 |
|
45 |
Birmingham, Ala. (35222) |
90.2 |
75.8 |
|
46 |
Tulsa, Okla. (74120) |
87.9 |
76.4 |
|
47 |
Indianapolis, Ind. (46205) |
95.3 |
72.6 |
|
48 |
Provo, Utah (84601) |
82.3 |
78.9 |
|
49 |
Nashville, Tenn. (37204) |
81.1 |
79.3 |
|
50 |
Alexandria, Va. (22301) |
72.6 |
83.8 |
|
*Hipster Score is measured by the normalized differential in hipster mentions on Yelp per reviews in each zip code compared to the city. **Hotness is measured by a composite score put together by ranking each area by median days on market and median page views per listing. More details here: https://research.realtor.com/hottestmarkets/ |
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Do you agree with the rankings?
Do you think Charlotte is one of the most hipster cities in America?