Bojangles’ Famous Chicken ‘n Biscuits (NASDAQ: BOJA) and the Charlotte Regional Visitors Authority (CRVA) announced today they have entered into an agreement to name the campus of Bojangles’ Coliseum and Ovens Auditorium Bojangles’ Entertainment Complex. The 10-year, $2.85 million agreement, which calls for interior and exterior signage featuring the new identity, underscores Bojangles’ deep commitment to the economic growth and development of Charlotte, where the company was founded more than 40 years ago and is headquartered.
“We are elated to have these Charlotte institutions extend their partnership with this naming-rights agreement,” said CRVA CEO Tom Murray. “Bojangles’ values the 63-year heritage of these two facilities in Charlotte, and this new agreement is yet another example of their commitment to our community. We are excited that the sites of so many high-profile sporting and entertainment events will soon be the Bojangles’ Entertainment Complex.”
“Just like that iconic eastside coliseum, Bojangles’ has been proudly serving the Charlotte community for decades,” said Randy Poindexter, senior vice president of marketing for Bojangles’. “Charlotte means a lot to us at Bojangles’. It’s where we started and where thousands of our team members and their families live and work. We’re thrilled to remain a part of the Eastside community and to continue our partnership with CRVA at this new level.”
Bojangles’ has held naming rights to the Coliseum since 2008. The new naming-rights agreement for the complex was presented to and approved by Charlotte City Council on Monday, Nov. 26. The agreement is expected to go into effect Jan. 1, 2019. Each facility will maintain its name – Bojangles’ Coliseum and Ovens Auditorium – under the umbrella of Bojangles’ Entertainment Complex and promotion of the venues will include a consolidated website and social media channels.
The announcement comes on the heels of a groundbreaking for the construction of a connector facility between Bojangles’ Coliseum and Ovens Auditorium to give fans and performers a better experience. The new facility will add 35,000 square feet to the complex, including a pedestrian connection for the two venues, space for hospitality, new offices and storage as well as more concessions and public restrooms. The new facility is expected to open in late 2019 / early 2020.