5 Tips to Improve Your Business’s Website

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Having an effective, functional website is crucial to every business. Long gone are the days of needing just a brick and mortar store, just about every business out there has some sort of website. A website is a crucial way to improve the success of your business and gain more attention. How else are people supposed to find out about your business if there is no website? Your website should list important facts about your business, how people can get in contact, and links to any social media. Your website should be easy to navigate and aesthetically appealing. You should also be able to easily track the analytics of your website as well, to have an idea of how many people are visiting your site. Having a successful website is crucial for all business, especially if you have a small business you are trying to get off the ground. The right site can make or break your business, and here are 5 tips to improve your business’s website:

  • Make sure it is mobile friendly

Most people have smartphones, which means most people access the internet and various websites through their phones. If your business’s website is not mobile friendly, it is going to be extremely difficult for people to access your site. Nothing is more frustrating than trying to navigate a website that does not work on your phone, so make sure your site is mobile friendly before going public. There are plenty of sites out there with free website templates that are also mobile friendly. 

  • Update your content

If someone goes on your website and the last thing they see is something posted from one year ago, they are going to think you went out of business. Do not let that happen. Update your content frequently. Updating your content ensures you will keep your customers up to date and keep them coming back. The more active your website appears, the more loyal your customers will be. Also, make sure to delete outdated content that is no longer relevant or applicable to your business. 

  • Use paid search advertising

You can have the best, most effective website, but if you don’t get any clicks, you are not going to get any business. Which is exactly why you need to use pay per click advertising. Pay per click advertising helps put your business’s website at the top of a search engine results page, which will drive more attention and bring you more customers. A PPC consultant can help you find effective keywords to use and optimize your site’s performance. 

  • Reply to comments

Engaging with your customers is an extremely important part of having a website. Interacting with your customers shows that you care about them and that they mean more to you than just business. You should especially reply to comments if people are asking questions. A business that quickly responds to comments and questions shows that they are active on the website and there to help.

  • Use images

You know what they say, a picture is worth a thousand words. Too many words on a website can be overwhelming and sometimes you can get the same message across with just an image. It is crucial to have high quality, professional images of your business and your products/services to show customers that you are legit. Do not risk having low quality images on your site and hire a photographer to take professional photos for you. You can find freelance photographers in your area on many websites, such as Upwork.

Having a website for your business is crucial for many reasons. Creating a successful, effective website cannot be done overnight and will take practice and research. However, the business that your website will bring will make it all worth it. Follow these simple tips when creating your website and your business will take off before you know it.

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