Warby Parker and Morphe Now Open at Charlotte’s SouthPark Mall


Simon today announced the opening of Warby Parker and Morphe at the SouthPark Mall. These openings follow the additions of several new brands to hit the Charlotte market this year, including UNTUCKit, Jack Rogers, and Casper.

“Throughout 2019, we’ve welcomed a variety of notable brands – from traditionally ecommerce to first-to-market – and we look forward to continuing our evolution in years to come,” said SouthPark’s director of marketing and business development Holly Roberson.

Morphe is a popular beauty brand that offers professional-grade makeup at affordable prices, a 3,595 square-foot storefront now open near Sur La Table.

Warby Parker is now offering designer eyewear in a 1,240 square-foot storefront located near Center Court next to Fabletics.

Sephora, L’Occitane and Sunglass Hut have also recently refreshed their storefronts. Sephora has expanded to a 4,863 square-foot store next to Kendra Scott. L’Occitane recently debuted their renovated 800 square-foot store next to Lucky Brand Jeans, and Sunglass Hut is now open near Bath & Body Works in an 805 square-foot location.