Swedish-Based Craft Joins Novant Health Charlotte Marathon as Official Partner


Swedish-born running apparel company Craft Sportswear North America has signed on as the official apparel partner for the Novant Health Charlotte Marathon. The partnership allows NHCM to provide runners with apparel opportunities from a company that makes innovative technical gear, and whose mission and values align with RunCharlotte and its 6-Pack Series of events, and the Novant Health Charlotte Marathon.

“We’re constantly in search of ways to create and embrace new opportunities for our runners, and our partnership with Craft is one more way to bring ‘more’ to the experience,” says Novant Health Charlotte Marathon Race Director, Tim Rhodes. “We’re looking forward to reintroducing the Craft brand to Charlotte and our audience.”

Craft has its roots engrained in the Scandinavian culture and is making deeper inroads here in the US Running scene. Wanting to reintroduce its brand to the growing running community in Charlotte, Craft approached RunCharlotte about a partnership. Rhodes said Craft’s desire to serve the running community and provide the highest quality product sealed the deal.

“The running community here in the U.S. has exploded over the past year and we are thrilled to be aligned with RunCharlotte as the premier race organization in the Charlotte area,” said David Preciado, Director of Partnerships for Craft. “Through this partnership, we look forward to providing RunCharlotte and their running community with innovative products and programs that will help elevate the race day experience and meet all their endurance needs.”

Runners will find Craft race shirts in their packets for the Novant Health Charlotte Marathon and select Premier series (6 pack) races. But they’ll also have opportunities to explore Craft Sportswear choices more closely at local retailers.

“They’re always looking for ways to come up with new and better products for runners, to make us more comfortable when we run,” says Rhodes. “Runners can look forward to more choices in the marketplace, new products in their race bags, and the chance to win Craft apparel throughout the year.”

About RunCharlotte and the Novant Health Charlotte Marathon

RunCharlotte is Charlotte’s home for the resources, inspiration, and experiences to guide you along your running journey, with more than 25 years of experience producing, promoting, timing, and scoring events of all types. Since 2005, the Novant Health Charlotte Marathon has capped the local road racing season. The event and its participants have contributed nearly $200,000 to support programs at Novant Health’s Hemby Children’s Hospital.

More information and registration for the November 13, 2021 event: thecharlottemarathon.com