South Carolina just spent nearly $1.5 million in public money to take over some of New York City’s most famous buildings.
The three-day campaign filled Grand Central Terminal and seven Times Square billboards with advertisements for the Palmetto State. State officials hope the campaign convinces more northerns to come down to South Carolina.
Called “SC in the City“, the campaign ran Sept. 25-27 and was funded with money allocated from the General Assembly.
Grand Central’s Vanderbilt Hall was transformed into an immersive South Carolina showcase, with displays featuring our state’s food, culture, and southern city life in Charleston, Columbia, Greenville, Hilton Head, and Myrtle Beach.
New York is already South Carolina’s largest transplant market outside the Southeast. This was the first “SC in the City” campaign, but tourism officials say New York could be just the beginning. The state plans to explore similar promotions in other major cities across the country.
