Online Automotive Retailer Vroom Announces New Concierge Hub in Statesville

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Vroom (the end-to-end ecommerce platform that offers a better, contact-free way to buy used vehicles), has announced the launch of its Extended Mile hub in Statesville.

Vroom has delivered in the Statesville area since the company was founded in 2012, but the new Extended Mile hub, similar to Vroom’s Last Mile hubs but with an even broader reach, offers a more customized driveway experience for nearly 2.6 million people in over 658 zip codes across North Carolina. (The Statesville Extended Mile hub is one of Vroom’s largest, holding up to 1,000 vehicles.) The hub delivers to all of Charlotte, Raleigh and Winston-Salem.

Local car buyers’ vehicles will be delivered directly to their driveways on Vroom-branded trucks by customer advocates who will show them how to use all the features. See the full press release HERE.

The COVID pandemic has increased consumer appetite for remote car buying and selling over the past year. Car purchases by Statesville-area Vroom customers increased by nearly 244% year-over-year from January 2021 to December 2021, and cars sold to Vroom by consumers increased by 339%

Insights:

  • In the past year, there was a 244% increase in car purchases in Statesville compared to the previous year.

    • There was a 20% increase in the average sale price of vehicles purchased in Statesville this year compared to the previous year.

  • In the past year, there was a 339% increase in cars sold to Vroom  from the previous year.

    • There was a 38% increase in the average sale price of vehicles sold to Vroom by customers in Statesville this year compared to the previous year.

Top 10 most popular cars purchased on Vroom by customers in Statesville in the past year (January 2021-December 2021):

  1. Ram Pickup 1500

  2. Jeep Wrangler

  3. Ford F-150

  4. Honda Accord

  5. Jeep Grand Cherokee

  6. Chevrolet Camaro

  7. Honda Civic

  8. Ford Mustang

  9. Chevy Silverado 1500 

  10. Dodge Charger

 

Top most popular body types purchased on Vroom by customers in Statesville in the past year (January 2021-December 2021):

  1. SUV

  2. Sedan

  3. Pickup Truck

  4. Coupe

  5. Hatchback

 

Top colors purchased on Vroom by customers in Statesville in the past year (January 2021-December 2021):

  1. Black

  2. White

  3. Gray

  4. Silver

  5. Blue

 

Top 10 most popular cars sold to Vroom by Statesville customers in the past year (January 2021-December 2021):

  1. Jeep Wrangler

  2. Ford F-150

  3. Ford Mustang

  4. Jeep Grand Cherokee

  5. Toyota Camry

  6. Ram Pickup 1500

  7. Toyota Tacoma

  8. Chevrolet Camaro

  9. Honda Accord

  10. Toyota 4Runner 

 

Most popular colors sold to Vroom by Statesville customers in the past year (January 2021-December 2021):

  1. Black

  2. White

  3. Gray

  4. Blue

  5. Silver

 

Top most popular body types sold to Vroom by Statesville customers in the past year (January 2021-December 2021):

  1. SUV

  2. Sedan

  3. Pickup Truck

  4. Coupe

  5. Wagon

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