Novant Health confirmed its commitment to community health and active lifestyles with title sponsorship of the Charlotte Marathon through 2024. Under the agreement, Novant Health will provide all medical care along the event race routes and at the finish line. The Charlotte Marathon will partner closely with Novant Health throughout the year to share training tips, healthy recipes, exercise videos and more as race participants gear up to run
on Nov. 14, 2020.
“Sponsorship of the Charlotte Marathon is an investment in the health and wellness of our community as a whole,” said Jesse Cureton, chief consumer officer and EVP, Novant Health. “Our commitment to this event gives us the opportunity to encourage healthy lifestyle choices that come with training, to celebrate participant’s successes, and to raise awareness of Novant Health Hemby Children’s Hospital and the remarkable patients we care for.”
Novant Health Hemby Children’s Hospital will remain the event’s primary beneficiary. Since 2013, the event has contributed nearly $200,000 to support programs at Hemby Children’s Hospital. In 2020, funds will support Caroline’s Corner, a new kitchen and family living room for patients and families at Hemby. Caroline’s Corner will bring care, comfort and hope to families with a hospitalized child. Plans are in place to create a spacious, private and peaceful retreat uniquely designed to meet the needs of pediatric patients’ families. The area will be constructed and furnished to make every day spent at the hospital a little more comfortable, enabling families to focus on their child’s healing and recovery.
“Our goal isn’t to be the biggest marathon,” added Tim Rhodes, Race Director for the Novant Health Charlotte Marathon. “We want to be the best marathon— to provide a one-of-a-kind experience for the runners, a positive impact on the community, and a unique platform for our sponsors to really shine — and that’s absolutely achievable.”
Rhodes cites the events’ double-digit growth over last year and Novant Health’s renewed commitment as proof the marathon is more than a solid bet. The 2019 Novant Health Charlotte Marathon was bigger than anticipated; the 26.2- mile race reached capacity, as did the half marathon, and marathon relay. In all, just shy of 6,000 people from 40 states
and 8 other countries took to the start line for the 15th annual series of events.
This year’s Novant Health Charlotte Marathon will again feature a full marathon, half marathon, marathon relay, 5k run, and a kids’ fun run. All events will be held Saturday, November 14, 2020. Registration is open now at www.runcharlotte.com.