New Watch Companies Are Pushing Limits of Fashion and Design


High fashion watches are experiencing someone of a renaissance at this point in time, with new companies starting to really push the limits of a time piece’s function and look.

One such company out of Copenhagen is doing just that. Their name is Nordgreen and their products are truly awe-inspiring.

The company started just under 4 years ago in 2017. Partners Pascar Sivam and Vasilij Brandt wanted to build a brand that was primarily focused on sustainable practices while creating an aesthetically pleasing, and functional collection of designer timepieces. They first envisioned their collection with award-winning Chief Designer Jakob Wagner, who earned his acclaim by designing for Bang & Olufsen, Hay, B&B Italia, and Cappellini for starters.

The watch I decided to get is called ‘The Native’, which they describe as “striking the perfect balance between striking sophistication and subtle detailing,” adding, “balance is the key to the high quality of life in Copenhagen, and that is exactly what Jakob Wagner instilled into this watch.”

You can check out their entire collection on their website here.