Charlotte Lately (CL) just announced that former Panthers’ running back Jonathan Stewart and his wife Natalie have just purchased their platform from founder Courtney Schramm.
Schramm started Charlotte Lately as an Instagram page in 2015 to showcase Charlotte businesses. The brand soon expanded to include networking and community events; in 2018, it launched a print publication.
“From the beginning, Charlotte Lately had a loyal following of people who are not just followers, but are doers of this city,” said Schramm.
Two of those loyal followers and “doers” are Charlotte residents, Natalie and Jonathan Stewart, the latter of whom was selected by the Carolina Panthers in the first round of the 2008 NFL Draft. Stewart played for the Panthers for ten years; he currently plays for the New York Giants. Together, the Stewarts are passionate about Charlotte community initiatives including Inspire the Fire, Inc., the Charlotte-based non- profit committed to providing creative outlets for young people.
The couple’s fierce community involvement and action-oriented approach made them natural fits to lead the CL brand moving forward. “The Stewarts take action,” said Schramm. “They are sensitive to the issues people experience here in Charlotte; they want to see the city succeed, and they are committed to growing the brand in a way that celebrates authenticity, creativity and connection.”
Loyal CL fans need not worry – the Stewarts see themselves as stewards of Schramm’s vision and intentionality who are ready and eager to add their creative spin to the brand. “We will always strive to celebrate diversity, support local businesses, build strong, professional relationships,” says Natalie Stewart.
The brand, which includes the Instagram handle @Charlotte_Lately, local partnerships, networking events, and the print publication, will continue to share stories from Charlotte’s favorite places, people, and businesses; most importantly though, the Stewarts want it these stories to support Charlotte’s growth.
“Charlotte has been my home for over a decade, and I’m amazed by its growth,” says Jonathan Stewart. “Charlotte Lately is one of the first social platforms and print publications that offered a more diverse view of all of the things we have going on in Charlotte right now. In moving forward, we want to use Charlotte Lately to give others a platform to share their pride in our city, as well.”