Most people use search engines to find companies and products, and many of these search’s result in a direct store visit or sale. By optimizing your website, you can show up near the top and help boost your selling ability. Remember, SEO is not something you can just set and then forget. Many search engine algorithms are consistently changing, and you’ll need to keep up if you don’t want to get left behind.
Doing Your Research on Keywords
It all begins by looking into using the right keywords. You will need to understand what people are currently looking for and what words are being used. Don’t forget to reevaluate this periodically since these numbers are constantly changing. There are keyword planners to aid you in your research to find the best terms and how often people are looking for them. You can also find the competition with each word based on the number of companies getting ads with these terms. The best ones to use are those that have low competition but many people using them.
You’ll also want to consider the intent of each key phrase. For instance, is someone using this phrase likely looking for information or wanting to make a purchase? Then you can set up your landing pages accordingly. Learning about intent SEO helps you drive more relevant traffic to your site, ultimately increasing business revenue. An SEO agency can help with the process, and you can review a guide on that to increase traffic at a much lower cost.
Ensure Your Site Runs Quickly
Many search engines penalize sites that don’t load fast enough, so ensure every page runs quickly. There are several tools out there that you can use to determine the speed of your web page. Some of them also suggest how you can speed things up, so your visitors have a great experience. You’ll want to use these tools often and ensure you follow up on each suggestion. Whether it’s uploading more images, adding videos, or putting new content out there, your site can slow down significantly. Regularly checking on the load speed helps you avoid penalties.
Update Your Pages
Ensure that everything on your site has the right keywords. For instance, if you are launching a new product or running a sale, ensure that your keywords are those used by people looking to make a purchase. You can then add that to both the copy and title of your page. If you have a few relevant keywords, you can test out a couple of pages that focus on a specific word. It’s best to have each page focus on a particular phrase. Just ensure that you delete any unnecessary pages since these can slow down the site.
It’s best to use titles on each page as well. You’ll want to avoid leaving the title as just your business name unless you already have perfect optimization. A best practice is to add both the service and city names to the page. So, if you offer tailoring services in New York, the title would be “New York City Tailoring.” If you have a top keyword, change the title to include that as well. You could combine the business name and keyword, but there are also ways of being creative. You might add a slogan to include that keyword as well.