Cheerwine, the iconic 105-year-old soft drink, and its hometown of Salisbury will welcome two of the country’s favorite rock bands to the Hotwire Communication Stage as this year’s headliners at the 2022 Cheerwine Festival.
Blues Traveler, the Grammy-winning quintet, is best known for their Top 40 singles “Run-Around,” “Hook,” and “But Anyway,” as well as their improvisational live shows. The Grammy-nominated Spin Doctors rose to fame for their 5x platinum album Pocket Full of Kryptonite and hits “Two Princes” and “Little Miss Can’t Be Wrong.”
The two headlining acts will be joined by Lauren Light Trio, Tsunami Wave Riders and 9daytrip.
“We’re beyond grateful to the fans who travel from near and far to celebrate at the Cheerwine Festival with us,” says Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “And we’d like to thank them by hosting two incredible headlining acts in our hometown. On top of that, we’re thrilled to welcome an incredible array of local vendors and brands from around the South to help us celebrate uniquely regional sights, sounds and tastes.”
This year’s outdoor celebration is scheduled for Saturday, May 21, from noon to 10 p.m., against the backdrop of Salisbury’s historic downtown.
In addition to exciting live musical performances from national, regional and local acts, festival goers will:
Taste Cheerwine-filled food, including BBQ, desserts and more, from 35 Carolinian vendors.
Enjoy Cheerwine-infused craft beer from a number of regional breweries, such as New Sarum Brewing Company and Cabarrus Brewing Company.
Explore the soft drink’s heritage at the Rowan Museum’s Cheerwine exhibit, which catalogs the company’s long, storied history with rare memorabilia.
Pop in the Food Lion “Carolina Brands” experience and sample unique regional flavors from favorites, including Cackalacky.
Play at the F&M Bank Kids Zone, which includes activities and entertainment for kiddos.
Take an F&M Bank trolley tour through historic downtown Salisbury, which will highlight a number of interesting Cheerwine sites.
Shop for arts and crafts, including unique Cheerwine merchandise, at over 45 vendor booths.
“We love welcoming tens of thousands of people for the festival who in turn also get to see all our amazing city has to offer,” says Salisbury Mayor Karen Alexander. “Our residents and business owners always look forward to hosting visitors at our annual event, and 2022’s festival is poised to be the best one yet.”