Google is offering an upgraded ‘YouTube TV’ service for $35/month in 10 new cities, including; Charlotte, Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, and Orlando.
The service lets users live stream ABC, CBS, Fox, NBC, ESPN, regional sports networks and cable networks instantly, in real-time, on their phones, computers, or smart TVs. It’s aimed at so-called “cord cutters” – people who are trying to get rid of their cable/satellite TV subscriptions.
Google said that they’re specifically targeting younger viewers (YouTube’s current user base), as well as the slightly older millennial group. According to their blog post, “YouTube TV was built for the YouTube generation that loves live TV but wants it delivered in a way that suits their mobile and flexible lifestyles. In fact, we see more Millennials using YouTube TV than any other generational group. Now – with this expansion – millions more people will be able to stream their favorite live sports and must-see shows from top broadcast and cable networks.”
The live-streaming YouTube TV first launched back in April in 5 of Youtube’s biggest target markets, including; San Francisco, Los Angeles, New York, Chicago and Philadelphia.