Charlotte’s First AI-Powered ‘Human Upgrade Center’ Opening This Spring


Upgrade Labs, the world’s first ‘Human Upgrade Center’, just announced plans to open 3 locations across the Charlotte region this year.

The three unit deal is the brand’s first multi-unit development deal and this news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Upgrade Labs is driven by their passion to help individuals reach their highest levels of physical, cognitive, and cellular performance, and their partnership with the Hair is the next step in accomplishing this goal.

“The expansion in Charlotte marks yet another milestone in achieving Upgrade Lab’s growth potential, and reflects our commitment to finding partners that are invested in humankind’s future,” said CEO Dave Asprey.

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone.”

As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, you can check out their website here –