The Charlotte Knights are about to honor the Latin community in Charlotte by replacing their jerseys, merchandise, and social media accounts with a new name.
From August 18th to August 20th, the ‘Charlotte Knights’ will officially become the ‘Charlotte Caballeros’ (the Spanish word for ‘gentleman’ or ‘horseman’). The temporary promotion was developed in a partnership between the Knights, The Latin American Chamber of Commerce of Charlotte and the Puerto Rican Cultural Society of Charlotte.
— Charlotte Knights (@KnightsBaseball) July 24, 2017
“We’re extremely excited to have ‘Los Caballeros’ in Charlotte,” Rocio Gonzalez, executive director of the LACCC, said. “It means a lot to us when such a wonderful team does pay attention to the Latino community and sees them as part of their family. Baseball is a very sought-after sport by the Latino community and we want them to see how easy and accessible the stadium is.”
The Knights will also add a Spanish flair to their games and stadium, introducing special concession items, changing public announcements to Spanish, and hosting a pre-game festival with live music and food the weekend of August 18th.
What do you think about their new promotion?