After gathering Black Friday and Cyber Monday (BFCM) sales data, Charlotte-based Printful has achieved new company milestones with record-high customer sales. During the 2021 peak season, the company’s total gross merchandise value (GMV) reached more than $1 billion, and Printful has now printed over 40 million items.
In 2021, Printful continued to adjust to challenges related to the Covid-19 pandemic—the resurgence of new virus variants and lockdowns in some parts of the world as well as increasing supply chain problems in the US and Europe. Despite these challenges, the ecommerce industry’s growth is still at an all-time high, with revenues projected to increase to $5.4 trillion in 2022. The increasing demand for ecommerce, as well as the popularity of side hustles and social media trends, have been a major driving force behind Printful’s growth.
“Black Friday and Cyber Monday is our busiest time of the year. Each season, our customers—business owners around the globe—start preparing for the holidays earlier than the last. Their 2021 campaigns and efforts have paid off because, during the BFCM weekend alone, they generated more than $13 million in sales. I am proud to announce that, as a result, this has been our biggest peak season yet,” comments Davis Siksnans, CEO & Co-Founder of Printful.
Last year, 34% of Printful customers expanded their product catalog to capture more BFCM sales. This year customers had more options as the company has been growing its product catalog and added more than 70 products in 2021, now offering over 300 products to customers worldwide. The company received almost 285,000 orders on BFCM 2021, and the overall best-selling Printful products this year were t-shirts and sweatshirts for the apparel category and mugs and posters for home & living.
BFCM is also a time for corporate gifts for employees, partners, and customers, which was reflected by an increase in Printful’s bulk orders. The largest bulk order Printful received this peak season consisted of 240 hoodies at a total cost of $7,380.