5 TIPS SMALL BUSINESSES CAN USE TO GROW ON INSTAGRAM

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The power of Instagram has slowly been brought to the limelight as we can see so many large brands slaying the game. However, this does not mean that small businesses with limited budgets have to stay behind. No matter how small or big your brand is, Instagram has enough room for everyone. With the right strategy and proper execution, small businesses can also gain Instagram likes, engagement, and followers with having to buy Instagram followers. If you are a startup or a small business fairly new to Instagram, here are 5 tips that you can use to grow on Instagram. 

  • COLLABORATE WITH MICRO-INFLUENCERS

Small businesses have a limited budget, so it is justified to find it challenging to partner up with big names of the influencer marketing industry. However, this does not mean that small businesses should underestimate the power of influencer marketing, as today, Instagram is thriving on it! Influencer marketing plays a huge role in redirecting traffic towards small businesses through increased visibility. So, if you want to increase engagement and gain Instagram likes, comments, and shares; reach out to micro-influencers who are looking to create their own name. Shake hands on a deal that complies with your budget and get it rolling. Make sure to choose influencers who are in alignment with your brand persona and vision. Collaborations that seem naturally occurring help in yielding much more profit than a pretentious setup.

  • CREATE VIDEOS

The reason why Instagram has popularized over the years lies in its variety of appealing and aesthetical content, being a visual medium. So, if you want your small business to expand, put extra effort into your content. While it is important to keep posting high-quality and valuable images with killer captions, it is also important to play around with different forms of content. Instagram is a creative platform and has come up with many updates that you can use to your advantage: reels, stories, IGTV videos, etc. So instead of sticking to your usual image posts, aim to increase engagements by posting interesting videos in different formats and layouts. You can gain higher engagement through inculcating trendy music and filters in your background. Make sure that your content has good sound quality and has subtitles for more reach. If you want to create an impact with  the need to buy active followers on instagram, your content should be striking and captivating.

  • GIVEAWAYS AND CONTESTS

It’s no secret that everyone loves to get some free goods and have a lot of fun! If you leverage this into your content strategy, you can attract a lot of visibility, attention, and growth through Instagram. Every once in a while, try to put up giveaway posts or contests on your feed or stories. You can also create customized hashtags to reach a wider audience. Start the promotions of the contests around a week earlier than the actual release by dropping hints and teasers. You can also create your contests and giveaways around a theme, like asking people to repost, follow you, or tagging friends to stand a chance to win the prize. This way your content can be visible to a larger audience through reposts, shares, and tags. Another way to grow at a faster pace on Instagram is to host your giveaway in collaboration with another brand or influencer. 

  • CAPITALIZE ON THIRD-PARTY TOOLS

We all know how overwhelming it can get to plan and execute the perfect content strategy. There are so many details that one needs to be mindful of, and there’s so much to plan and post consistently in a limited time. Very often, people miss out on some of the other aspects that could’ve been a game-changer. Here comes the role of third-party tools. No one wants to buy Instagram followers that don’t add value to your brand. But you’re in luck because there has been an emergence of so many tools that aim to help you gain Instagram likes and comments, along with an increased following. Although some tools are known to charge hefty amounts, various tools can help you gain recognition organically at reasonable prices. Combin, Post Planner, and Kicksta are a few examples, to begin with. From auto-engaging with the audience to planning and scheduling trendy posts, these tools take care of it all!

  • UTILIZE INSTAGRAM ADS

High advertising costs are one of the biggest obstacles that stand in the way of small businesses. It can get taxing and tough to spend on advertisements with a limited budget. However, with the help of Instagram ads, even small businesses can advertise on the platform at nominal costs. Getting started with Instagram ads is a simple process, especially if one already has a Facebook advertising account. However, it is suggested to create a fresh new set of assets and templates tailored to your Instagram strategy. Make sure to add a compelling and strong CTA to generate more leads. 

CONCLUSION

Growing your Instagram presence isn’t an overnight process and it takes time. But looking at the bright side, the results make everything worth it and one can get started even with a limited budget. With a little consistent effort, one can easily start to gain Instagram likes and boost skyrocket followers. So, start putting these tips into action, get the ball rolling, stay creative, and get ready to embrace good results. For more tips, keep coming back to our space!

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