With shopping trends moving online, creating brand awareness is becoming increasingly crucial. However, you may have realized that what worked in the past to build brand awareness may not deliver the same results today.
That’s why you need to adopt new effective ways of creating brand awareness to appeal to the modern target market. Below are four ways to boost your brand awareness in 2021 and make the most out of your campaigns.
Leverage on testimonials
Testimonials are a powerful tool for converting the undecided audience into paying customers. Customers tend to believe what past customers say more than what a brand would say about themselves.
Between text-based and video-based testimonials, the former is the most effective in making conversions. The reason behind this is simple; potential customers can see and hear a real person talking about the experience with the product or service, unlike in text-based testimonials.
The best thing is that you do not need expensive equipment to record video testimonials. Instead, you can find modern tools in the market for creating remote video testimonials that are cost-effective and easy for your customers to use.
Collaborate with influencers
Influencer marketing has become one of the fastest-growing strategies employed by brands to gain a following. Influencers are people with a large following and have the power to shape opinions.
When these people mention your product to their follower base or talk about your brand, it can help expand your market reach and increase brand awareness.
When partnering with influencers, it is essential to make your choice carefully. The best thing to do is to engage influences with a similar niche audience as your brand and agree on the type of content your brand can be featured.
Social media influencers should not be limited to celebrities; even your friends who have a large social media following can help in boosting your brand awareness.
Create free SEO optimized content
Today’s customers do extensive research before making a purchase. You can leverage this customer behavior to create brand awareness through developing informative content that your customers may be looking for on the internet. However, having content in itself is not enough. It has to be visible to your audience.
One of the best ways of increasing your online visibility is through generating SEO-optimized content. SEO-optimized content has a better chance of ranking high in the search results, which improves your brand awareness and doubles the chances of customers clicking on your content.
Advertise on social media
There is no denying the power of social media as a marketing tool in 2021. According to statistics, over three billion people are on social media worldwide, and that number keeps growing by the day.
You can use this popularity of social media through advertising at a very fair price. Social media ads are far cheaper than TV or radio commercials but have a wider audience.
When running social media campaigns, be sure to back up your ads with quality content and imagery that can effectively grab your audience’s attention and create brand awareness.
Including a contest in your social media ads is also an excellent and fun way of getting people to engage with your content and increase its chances of going viral.
Don’t be stingy; create a reward system for contestants who excel in the contest. Rewards make the competition worth it and can be an excellent incentive for participation.
The four ways listed above are an excellent starting point for boosting brand awareness in 2021 and beyond. However, building brand awareness must never be confused as a strategy to sell a product; instead, it should focus on promoting the company as a whole.