Why Books Can Be a Powerful Content Strategy


If you’ve been invested in online side-hustles for a while now, you’ll already know by now that content writing and marketing is one of the easiest ways to not only grow your business but also earn a pretty penny on the side if you’re a freelance writer. 

While blogging is still one of the best ways to market your brand and take your content strategy to another level, books have currently become one of the best ways to boost your sales and improve your brand or product’s presence online. In this article, we’ll go over some of the reasons why you should start writing books and how they can improve your content strategy. Let’s get started!

It’s the best way to repurpose old content

You may have written some killer blog posts in the past, or made a viral Instagram post about the best ways to market a business online (or anything else that’s specific to your niche). Over time, you’ll realize that these great pieces of content you spent weeks if not months putting together have been buried and forgotten under numerous other pieces that are similar to yours. However, all is not lost, because this is your sign to repurpose your old ideas and put them all in one place in the form of an e-book, where readers will be able to find all your best ideas in one place. 

Another benefit of this is that unlike writing an entire book from scratch, you wouldn’t have to invest as much time and energy into this process, because your content is already ready for you and only needs to be compiled in a logical manner. If you were writing a book on your own, you’d have to spend hours researching to figure out if it’s an original book idea or if someone has already written about the exact topic before, but with this, you needn’t worry about plagiarism because they’re all original and belong to you!

It’s easy to find reliable writers online

If you have great ideas but don’t have the time, you can find great writers online who are experienced in writing e-books for numerous business owners. This way, you’ll be able to get all your ideas written down for you, without having to spend weeks writing, editing, proofreading, and working through the contents of your book. All you’d have to do is find a great writer who belongs to your niche, give them an overview of your ideas, and wait a couple of weeks before you publish it and generate a great side income while also increasing your business’ presence online. 

E-books are more reliable than other content

Though blogs and other forms of social media content are still very popular online and can be a great way to put your brand’s footprints out into the world, people are becoming more cautious of the content they find online, mostly because many blogs and articles on the internet are leading most people to be scammed or click-baited in different ways. However, e-books still have an element of reliability and trust to them, so writing a few and putting them out there can drastically increase the trust around your business and get more people to feel like they can take your word and not be too wary of your products. 

In addition to this, e-books can work as a great source of side-income, because people will not mind paying a small quantity of money if they know that they’re investing in quality content that is going to give them all the information they require and save them the time they’d spend sifting through numerous blogs online to find the same information!