Americans are now streaming more TV than ever. 75% of households in the US have a subscription to one or more streaming services. With over 800,000 new TV shows available each year, it’s safe to say that there’s plenty of content out there. According to viewing data, the most popular services are Netflix and Hulu. Using data from Google Trends, it’s possible to find out which states can’t resist streaming and where North Carolina ranks among them.
Hulu Isn’t the Most Popular Service in North Carolina
When you look at the five major streaming services available, the only one that is the favorite in over half of US states is Hulu. People in Montana and Vermont are searching for it the most. In North Carolina however, it seems that Netflix is the favorite. A lot of its popularity could be down to the new Netflix gaming platform, which is now available widely across the US. This has led to bolstered growth in states such as New Jersey, which is now experiencing a 12% growth in gaming revenue. NJ online casinos are becoming more popular too, as people seek entertainment they can use on the go. These days, many platforms also offer downloadable apps to cater to this demand.
However, while the Netflix gaming app is very popular, it seems that in some states the company is being beaten by other streaming companies. HBO Max tops six states, including Colorado, California and Oregon. Amazon Prime only came out on top in one state, Alaska. Amazon, like Netflix, is also taking steps to try and push its user base. It’s releasing new original shows by the year and heavily investing in new markets. Its investment in Rings of Power was set to rival Game of Thrones, showing that the behemoth is trying to gain an edge in the highly competitive US market.
Which State Streams the Most?
Out of all of the US states, it seems that Vermont streams the most. Vermont’s favorite streaming services include Hulu, HBO Max, Amazon Prime Video and Netflix. In an interesting twist, all five of the top states for streaming are in the northern part of the US. Out of all of the states, North Carolina ranks at number 42. Although the country is behind in streaming numbers, the state’s preference for Netflix is evident. When you break down the data even more, it’s possible to see which US states have a preference for which TV shows. In North Carolina for example there’s a strong preference for The Diplomat, whereas in Oklahoma, the viewership for Kaleidoscope is higher. Wyoming prefers shows like Beef, with Utah having higher streaming numbers for Harry and Meghan.
It’s interesting to see where North Carolina ranks in terms of streaming stats for the US, and it’s also plain to see that some states have a preference for some streaming services over others. A lot of this comes down to content preference, but things like Netflix’s gaming platform, and Amazon’s delivery service bundled with Prime Video, also come into play.
