You’re planning to participate in an upcoming trade show or outdoor event to promote the products and services of your business. But you’re searching for some marketing options that will not only make your brand unique but also help you advertise the offerings of your business effectively. If this is the case, you need to use the custom flags.
The custom flags will not only help you promote your business effectively but also boost the discoverability of your brand. Even though the custom flags are extremely beneficial for the success of your business at the trade show, you should not neglect the designing process. The effectiveness of your custom flags is entirely dependent on the designs. Many business owners make some common mistakes while designing their custom flags and end up creating irrelevant flags that serve no purpose in promoting their company.
Hence, you need to pay close attention while designing your custom flags. Here are the top 3 custom flag designing tips you should know.
Determine the Size
This is one of the most important things you need to consider while designing the custom flags. The size you choose for your custom flags will impact the visibility and readability of the content.
If you’re planning to place the custom flags in front of your storefront to attract customers, you should not choose something too big. Otherwise, people will find the flags relevant. Not only the big custom flags will block light from coming into your store but also create a distraction.
On the other hand, if you’re planning to promote your business at trade shows and events, you need to consider choosing custom flags of large size. This way you can capture the attention of the customers quickly even if the event is crowded. Despite the size, make sure the custom flags can be read from a distance.
Choose the Colors Wisely
This is another important factor that has a massive impact on the design of the custom flags. Many business owners assume that the colors of the custom flags don’t matter. Therefore, they choose random colors for their flags hoping that it would help them capture the attention of potential customers easily. Wrong colors will not only overwhelm the content on the custom flags but also create a negative impression of your business.
Smart business owners are aware of the importance of colors. Therefore, they take their time to choose the colors. It’s recommended to choose contrasting yet relevant colors. Additionally, make sure the colors are relevant as per the theme and face of your brand. As per Entrepreneur, the colors you choose will create a sense of credibility and trust.
Choose Visible Fonts
It doesn’t matter how catchy slogan or content you see on your custom flags, if you fail to select visible fonts, they might not be able to promote your business effectively. This is especially true if you’re placing the custom flags on the roadside. If the font is not readable, drivers and passers-by will fail to read your brand message as they will only have a few seconds to interpret the content.
Make sure you don’t choose fancy fonts. They might enhance the appearance of the flags but decrease the visibility gradually.
These are the top 3 custom flag designing tips you need to remember. Don’t make mistakes while designing your custom flags. If you have any other questions, make sure you comment below to let us know.