Two new billboards are being installed by PETA next to Charlotte schools, specifically targeting young children.
The new signs read “I’m me, not MEAT,” and tell kids to ask their parents about going vegan this Thanksgiving season.
“Children have a natural empathy for animals, so they’d be horrified to learn that gentle turkeys are babies themselves when they’re strung upside down and slaughtered,” commented PETA Executive Vice President Tracy Reiman in a press release. “This Thanksgiving, PETA is calling on children and their parents to keep cruelty off the table.”
One of the signs has already been installed on Ashley Rd., centrally placed between Thomasboro Academy, Allenbrook Elementary, and Ashley Park Elementary. The other one is scheduled to be installed later today on Statesville Ave. – just down the road from Lincoln Heights Academy.
What are your thoughts on the new campaign?