Heineken Selects Charlotte As 1 of 2 Test Markets For New Line of Hard Teas


Heineken just selected Charlotte to became one of the 2 test markets in America to try out their new line of sparkling hard lemonades and teas.

The new ‘Merchant’s’ line offers a more mature beverage experience than the more intensely sweet hard lemonades and teas on the market today. Available in Lemonade and Peach Tea flavors, Merchant’s is crafted with barrel-aged flavor to deliver soft notes of vanilla and oak. The Lemonade is balanced with a touch of honey, and the Peach Tea is sweetened with a hint of peach, to deliver a complex yet smooth finish without the sweetness.

Merchant’s is now available in most major grocery stores around Charlotte, including at all of our Harris Teeters.