Dollar Store Picked Charlotte As Test Market For New Store Concept – pOpshelf

19117

The Dollar General is launching a new concept for high-end shoppers that want discounted products in a fancy shopping environment and has selected the Charlotte market to test the concept.

The new store is called ‘pOpshelf’ and will feature seasonal and home décor, health and beauty products, home cleaning supplies, household and specialty items, arts and crafts, party planning and entertaining needs, toys and more — with approximately 95 percent of items priced at $5 or less.

“We are thrilled to expand the pOpshelf offerings into the Charlotte market and look forward to having customers pop by our Monroe store early next year,” said Matt Frame, pOpshelf’s director of store operations. “We’re excited for customers to explore our stores and discover the possibilities of home décor, beauty, party, specialty foods, electronics and more. At pOpshelf, there’s fun in every find, happiness in the affordability and joy in stress-free shopping experience we offer, and we look forward to welcoming our communities to our new stores soon!”

Here is a teaser of what the new concept will look like:

pOpshelf Charlotte will be opening in Monre (2901 West US Highway 74) by late January 2021.

Dollar General has plans to open approximately 30 locations in various markets by the end of fiscal year 2021.

Comments

comments

1 COMMENT

  1. I’ve seen some beauty brands use Singapore as a starting point for product testing. But it was always interesting how they choose such a city. By the way, if a salon has cosmetics available for sale, this is a huge plus. In most cases, such products can be tried or bought, as they say, “on the spot.”