Charlotte Toy Company Seeks Child Chief Storytelling Officer w/ $10,000 Prize


Charlotte-based toy company, Schleich, is looking for one special kid with standout storytelling and imaginative powers to fill the brand new role of Chief Storytelling Officer, earn $10,000, and star in Schleich’s 2021 holiday ad campaign.

The Chief Storytelling Officer will debut in a series of videos this holiday season geared to rally and inspire other kids across the globe. Calling on them to not just ask for the latest and greatest toys, but rather, to add items to their wishlist that inspire their imaginations.

“We certainly spend plenty of time at Schleich thinking about animals and fantasy characters. But you might be surprised by how much of our time goes to thinking about storytelling and imagination, the true cornerstones of our brand,” said Kelli Masilun, Director of Marketing, North America at Schleich USA. “But since our office is full of grownups, we often find ourselves in need of the type of storyful inspiration that can only come from our world’s greatest storytellers–kids themselves.”

You can send in your child’s video here.