Starting today, Charlotte residents now have access to “the future of tv” as five local TV stations band together to launch NEXTGEN in Charlotte. Delivering more expansive audio and video options, as well as other innovative new capabilities, NEXTGEN enables stations to better personalize their broadcasts with information and interactive features, making the content more relevant and engaging for viewers.
“Watching in NEXTGEN immerses the viewer in stunning video with brilliant color, sharper images, and deeper contrast, making them feel like they’re part of the action,” said Paul Curran, EVP at Cox Media Group. “NEXTGEN TV adds a whole new dimension to TV viewing with Voice + audio from Dolby, available only on NEXTGEN TV. Viewers will feel the power of movie theater-quality sound, allowing them to hear every voice clearly and offering uniform volume across different channels.”
The new technology is accessible through certain tv models made by LG, Samsung, and Sony, giving viewers;
- 4K, High Dynamic Range (HDR) video
- Movie theater-quality sound
- Added voice clarity with Dolby’s Voice +
- Consistent volume across channels
- Enhanced internet content on demand
“By merging over-the-air TV with the internet, NEXTGEN will change the way viewers watch live broadcast television, revolutionizing the interaction between viewers and their home screens,” added Anne Schelle, managing director of Pearl TV, the broadcaster business group that is coordinating NEXTGEN TV station launches. “Because NEXTGEN TV can also be enhanced with internet content, Charlotte area viewers will be able to get the most out of live sports, live news and live events.”
Charlotte joins nearly 40 early-adopter cities across the country – from Tampa to Portland and Las Vegas to Virginia Beach – where NEXTGEN TV service is already available. The five local stations launching the new third-generation digital TV broadcast technology are Cox Media Group’s WAXN-TV, Cox Media Group’s WSOC-TV (ABC), Nexstar Media Group, Inc.’s WJZY-TV (FOX), Gray Television’s WBTV-TV (CBS), and TEGNA’s WCNC-TV (NBC).
The participating stations have worked together to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not need to take any action
Charlotte viewers can learn more about NEXTGEN by visiting WatchNextGenTV.com, which offers a guide to cities carrying the service, as well as links to available NEXTGEN TV models.