The Charlotte Housing Authority unveiled its new name and logo today. The new name INLIVIAN, reflects the organization’s rich past and bright future. In addition to the new name, the organization also unveiled its new logo, website and social media pages for the first time.
The Charlotte Housing Authority was established in 1939 to improve housing conditions and provide decent housing for low-income families after the Great Depression. Today, the agency provides housing and support to over 10,000 households in Charlotte and Mecklenburg County.
As federal funding continues to decline – and more people move to Charlotte driving home values and rents even higher – the organization has evolved from a traditional housing authority to an entrepreneurial agency focused on solutions to help address Charlotte’s housing challenges.
This is an extremely exciting time for our organization,” said A. Fulton Meachem Jr., CEO of INLIVIAN. “We were founded to serve after the Great Depression. In the 80 years since, we have evolved and now provide housing solutions to help address Charlotte’s diverse housing challenges and improve the quality of the life of the residents we serve. Our new name, INLIVIAN, better reflects the agency we are today.”
INLIVIAN, is a newly-created, unique word is inspired by the word “enliven,” meaning “to restore or give life to.” INLIVIAN’s vision is to empower families and individuals to live more stable lives by delivering diverse price point housing for those priced out of the market, including teachers, nurses, custodians, veterans, seniors and the disabled. It should be noted that INLIVIAN will continue to serve Charlotte’s most vulnerable residents who make 30% or less of the area median income or $25,750 per year for a family of four. INLIVIAN’s mission is strengthened by its commitment to family, community, opportunity, and leadership.
INLIVIAN’s rebranding effort has taken more than a year and included extensive research, in-depth interviews and focus groups with residents, community leaders, elected officials and employees about the name and overall brand. The feedback collected confirmed that the words “housing” and “authority” have a great deal of stigma and negative connotations associated with them. This association ignites undeserved negative stereotypes about our residents and communities.
“After listening to valuable feedback about our name, coupled with the changing funding landscape for housing authorities, it was confirmed that it was time to update our brand and change the way we represent ourselves,” Meachem added.
For more information, please visit INLIVIAN.com.