With advancements, new technology on the horizon, cultural transformations, and drastic shifts in consumer expectations, 2022 promises huge possibilities for innovative entrepreneurs. The new year and socioeconomic developments provide significant challenges and many opportunities.
Online Freelance Business
In recent years, employers and employees have often assumed that it is impossible to work from home all the time. But the past two years have proven that working from works pretty well. Many employees had to reorient themselves because the local businesses where they were working closed temporarily or permanently.
This led to a boom in the freelance sectors, and platforms like Upwork saw growth rates far beyond expectations. Of course, people first asked themself how to make money on Upwork, but they quickly noticed that it is relatively easy. People also noticed that working from home has multiple benefits and that it is easy to find work by using freelance platforms. But there are also other freelance platforms available where people can find new jobs online or in the local market. So now, let’s proceed with some more specific niches and business ideas for 2022.
Mental Health Counseling
Sudden changes in our lives during the pandemic era took a toll on most people’s mental health. Focusing on mental health is an emerging trend and a dire need for many. Depression and anxiety have reached an all-time high in resilient individuals as well. Focusing on mental health is not a passing fad but an essential aspect of our modern lives. Many employers place a greater emphasis on employee well-being and hire mental health counselors who are on-call 24 hours a day, seven days a week. It’s a rewarding career if you enjoy working with people, and it’s expected to be one of the most in-demand fields in the coming years.
Physiotherapy may appear to be an unusual choice for a new business, but remote work and increasingly sedentary stay-at-home lifestyles have created a demand for more physiotherapists. Most people were not prepared for hybrid or remote work with ergonomic home offices, so they made do with what they had at home. This is a largely unexplored aspect of the pandemic era. Most chairs and tables are not designed for 8+ hours of continuous work per day, and spending more time at home with less activity leads to mobility issues, pains, and aches that only modern people are aware of. Only physiotherapy can help relieve pain and counteract the sedentary lifestyle that most of us lead. For convenience, many corporations and businesses hire in-house physiotherapists. At the same time, there is an increasing need for online physiotherapy classes.
Elderly Care Agency
With an aging population in most developed countries, there is an increasing demand for healthcare workers, not just in hospital settings but also in a more personalized setting. Senior care is becoming increasingly important in many aspects of our lives, including travel, event planning, fitness, wellness, the beauty industry, and education. Numerous agencies offer travel nurses for vacations, day-to-day assistance, and various other services. Providing care for seniors is necessary for many countries, creating high-demand business opportunities for entrepreneurs.
Growth Marketing Firm
Growth marketing has become a buzzword in the last two years, but this is due to the staggeringly fast-changing marketing needs that began with the pandemic. This rapidly changing industry is struggling to provide enough growth marketers for success-hungry companies. Growth marketing is currently one of the highest-paying fields, making it an ideal opportunity for any skillful businessperson.
There has been a rapid shift in consumers’ expectations of brands, particularly among younger generations, in recent years. Conscious consumption engulfed companies that we’re unable to respond to dynamically. Fast fashion and a short product shelf-to-disposal times appear to be a thing of the past, and both brands and consumers strive for lifelong product and service longevity. This prompts a fundamental shift in product development, marketing, leadership, and business practices. As a result, there is a growing and still unmet demand for product and service longevity consultants to assist brands in transitioning from greenwashing practices to a truly sustainable and ethical business model.
Inclusivity and Ethical Leadership Consultancy
The past year has been about inclusivity and ethical leadership in almost every field and industry. New, disruptive requirements call for practical and analytical guidance on applying new success metrics and everyday business practices. Large and small businesses strive for conscious and inclusive corporate branding that meets consumer expectations. This is not a fast track to success but rather a long learning curve with numerous potential pitfalls. There are consulting firms in place, but only larger corporations have recently begun to employ inclusivity coaches and ethical leadership consultants. Growing market expectations and large corporations have set the standards to which smaller businesses are attempting to rise, thereby creating a place for future consultants in this field.
TikTok Marketing Agency
TikTok is still considered controversial in many aspects, but it unquestionably has one of the highest organic customer outreach rates. Some influencers make over $1 million per year by posting short videos on TikTok. Despite the fact that nearly half of the top brands do not use TikTok due to concerns about brand power erosion, it represents an incredible and underserved market for directly reaching consumers and creating organic traffic. TikTok marketing is still in its early stages, with few experts leveling the playing field. One of the most lucrative positions for a marketing consultant is gaining control of the competition and offering specialized TikTok marketing services.
Hyper personalization is a must for most companies, especially true to customer experience. Brands have long recognized that providing a distinct and powerful customer experience is the most important competitive differentiator. However, companies, particularly small and medium-sized ones, struggle to keep up with this trend. As a result, consultancies specializing in hyper-personalizing the customer experience and journey are in high demand, and this trend is expected to continue in 2022.