5 Instagram statistics every marketer should know


This social media platform has grown rapidly over the years and still continues to grow at a much faster pace. What used to be a social media platform just for sharing personal memories and photos has now moved to be one of the best places to be if you are a business or a content creator. Every single individual, all around the world uses Instagram which is why if you are a business, then you will realize the advantage of being on Instagram because your target audience is not just restricted to your locality, but it spans all over the world now. Understanding Instagram, the trends and the algorithm that keeps changing can be difficult at times and this is one of the main reasons why Instagram is essential for every marketer.

If you are someone who needs to gain organic engagement and increase your likes on Instagram, then understanding the statistics of this social media platform is extremely important, especially when you need to find your target audience and learn all about the statistics that are available in order to use them to your advantage. According to a number of surveys and research, there is an increasing number of users on Instagram that are not going to slow down any time soon and as per the data given, the social media platform is dominated by millennials and Gen Z users who spend at least eight hours a week on Instagram on an average.

  1. The need for hashtags.

Hashtags play an important role when it comes to Instagram because it not only lets the social media platform know to which niche your content belongs to but it also recommends your content to the target audience from that niche. Which is exactly why hashtags make one of the most vital statistics you need to research on. The relevant and correct hashtags can not only boost your social media game but it can also help in being a game changer for your ranking on social media. But when it comes to hashtags, you need to use them wisely, and keep in mind that it has always been quality over quantity. Which means that you have to find out which hashtags work for you and are related to the content that you post. Using random hashtags just to make sure that you are using how many ever hashtags you can use in a post is not going to help you grow on Instagram. You need to make sure that you research well and learn to gain organic growth.

2. The engagement rate on Instagram. 

Instagram is a popular social media platform that is known for its high engagement rates. It is one of the places where it is really easy to gain organic instagram likes and shares on the platform, mainly because it aims to come across as an interactive and engaging social media platform. With more than one billion active monthly users, the platform is a gold mine for brands and businesses who want to sell their products and services. The engagement rate on Instagram help you understand what kind of content works for you, and the content your target audience consumes for your social media account.

3. Ads on Instagram. 

Instagram ads are one of the best ways to gain access to your target audience if you have the resources to spend money on the marketing of your brand or business. Individuals who have invested in Instagram ads have seen a positive hike in their engagement and found that it also helped in the generation of leads and traffic towards their official website. This form of marketing has also proven to be beneficial to small businesses and helps in reducing the cost of traditional marketing which would have been expensive.

4. Influencer marketing and sponsored posts on Instagram.

 Influencer marketing has also helped a lot of brands gain followers and exposure that they needed. Research shows that 8 out of ten people discover the products and services after seeing the influencers they follow use it. In order to get organic likes, shares and engagement, influencer marketing is one of the best ways to spike up the rate of engagement on your social media account. Influencer marketing has only grown and is growing at a rapid pace which is why you should consider looking for content creators on Instagram who will help you not only reach your targets but also give you access to the target audience that you are aiming for. Sponsored posts are extremely popular among content creators and this also helps in increasing the engagement and the exposure your brand requires.

5. Creator account statistics on Instagram. 

Instagram knows the value of content creators and utilizes this to their advantage. Instagram launched the creator mode of account which allows you to track your analytics and understand what posts work for you and what does not. 


Instagram is a social media platform that is always growing and keeping up with the trends and the new features released by this social media platform helps in not only growing your audience but also helps in staying relevant. Being consistent and posting relatable content helps you gain more Instagram followers and allows you to form an interactive and engaging community. Instagram has always been one of the best marketing tools that will increase the traffic to your official website and help in generating leads that would help you grow organically.