Adidas has just announced the release of one of their most unique collections of sneakers in the company’s history – 50 hand-designed Ultraboost X sneakers, 1 for each state in the nation.
The company hired 12 female artists to create each state’s sneaker, with the help of Refinery29 (an online media company focused on young women). Each artist used a variety of mediums and colors to recreate iconic, state-inspired concepts on the sneakers.
“As a brand that walks the line between sport and creativity, we saw the triple white silhouette as a blank canvas full of possibilities to collaborate with powerful and expressive women in a way that would celebrate differences and highlight the unique characteristics that unite us,” commented Alexa Andersen, U.S. category director for women’s running at Adidas.
Here are the designs for the Carolinas;
North Carolina – Artist: Jenny K.
“The Venus flytrap is North Carolina’s most famous natural legacy found in the subtropical wetlands.”
South Carolina – Artist: Lizzie Darden
“Using food as a uniting factor and symbol of community, I created this sneaker with South Carolina’s most famous cuisine in mind: shrimp and grits.”
The sneakers will be sold in an online auction from July 4 through July 11, with all proceeds going to Women Win, a charity devoted to advancing women’s leadership.
Non-customized Adidas UltraBOOST X range in price from $120 – $180 online and come in six different colors including triple white, mystery blue, trace pink, core black, clear grey and glow orange.
You can find out more about the US state-customized sneakers and see all the designs on Adidas’ website here.