The online betting industry is highly competitive, leaving many players uncertain which platforms to trust. Soft2Bet, founded in 2016 by Uri Poliavich, has since grown into a global iGaming provider, active in regulated markets and focused on safer play and stronger engagement.
Soft2Bet Innovation Journey: The Vision Behind the Company
Soft2Bet’s success is rooted in the vision of its founder, Uri Poliavich. His goal has always been to transform iGaming with products that combine entertainment and responsibility. Under his leadership, the company has earned recognition as one of the most innovative forces in the industry, securing awards like Executive of the Year and Platform Provider of the Year at the Global Gaming Awards 2025.
More on Poliavich’s leadership is highlighted in the Soft2Bet innovation journey, a feature that showcases the company’s eight years of growth, innovation, and a focus on responsible gaming.
What Makes Soft2Bet Stand Out?
Soft2Bet MEGA platform infographic showing a 4x increase in player screen time, 65% higher net gaming revenue, 50% more deposits, and 45% growth in average revenue per user.
At its core, Soft2Bet is both a B2B supplier and a B2C operator. This dual role allows the company to understand the needs of both players and operators, creating solutions that serve the entire ecosystem.
- As a B2B supplier, Soft2Bet provides technology and services to other gaming companies. This enables other operators to launch or enhance their own casinos and sportsbooks quickly and effectively.
- As a B2C operator, Soft2Bet operates its own brands, including Betinia, Campobet, Quickcasino, and Tooniebet. Here, the company interacts directly with players, offering casino games, sports betting, and immersive gamified features.
By combining both roles, Soft2Bet tests innovations in its own brands before offering them to partners, ensuring proven results in real-world settings.
Some additional standout elements include:
- The MEGA Platform: Launched in 2023, this gamification system personalizes rewards, challenges, and engagement. Operators using MEGA have reported a 65% rise in net gaming revenue and a 45% boost in average revenue per user.
- Seamless Global Play: With over 20 supported languages and more than 220 payment methods, Soft2Bet ensures smooth access for international audiences.
Pain Points in iGaming and How Soft2Bet Responds
“Mobile Video Game on Tablet in Hands.” – Image | Pexels
Players often voice similar frustrations when it comes to online gaming:
- Lack of trust in unregulated platforms.
- Monotonous gameplay that fails to hold attention.
- Complicated payments with hidden restrictions.
- Weak responsible gaming measures that overlook player protection.
Soft2Bet addresses these directly through:
- Regulatory Commitment: With 19 licenses across 10 jurisdictions, including Sweden, Denmark, and Ontario, the company ensures compliance and maintains a high standard of safety.
- Innovative Gamification: MEGA’s avatars, collectibles, and city-building features make rewards interactive and engaging.
- Streamlined Payments: A strong network of providers ensures fast, transparent deposits and withdrawals.
- Player Protection: Dedicated compliance teams and frequent audits reinforce Soft2Bet’s commitment to safe play.
Soft2Bet Invest: Fueling the Next Generation of Gaming
“Soft2Bet Invest logo.” – Image | Soft2Bet Invest
In 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund supporting new ventures in iGaming. The initiative, which won the “Outstanding Contribution to Gaming” award at SiGMA Eastern Europe, is significant for the broader industry because it provides startups and smaller studios with access to funding and expertise that are often difficult to secure. By backing new technology, player engagement models, and responsible gaming tools, the fund encourages innovation that can benefit the entire sector, not just Soft2Bet.
Awards and Recognition
This broader impact is one reason Soft2Bet’s leadership has been widely recognized. Recent accolades include:
- Executive of the Year: Uri Poliavich (2025 Global Gaming Awards EMEA)
- Product Launch of the Year: MEGA Platform (2025 Global Gaming Awards EMEA)
- Turnkey Supplier of the Year: iGaming Sword Award 2023
Together, these honors underscore the company’s significant impact on shaping trends in global iGaming.
Looking Ahead
With new markets on the horizon, including an anticipated entry into New Jersey, Soft2Bet’s future growth rests on its ability to serve both operators and players. Its dual role as a B2B supplier and B2C operator allows it to test innovations within its own brands before sharing proven solutions with partners. That model, combined with a focus on regulation and responsible gaming, positions Soft2Bet as a company likely to shape the development of online betting worldwide.
About the Author: Jordan Matthews. Jordan is a freelance journalist covering technology, business, and entertainment for Charlotte Stories.
