With influencer marketing set to become an even more integral part of companies’ business strategies, new data has named the states where people are most interested in becoming online social influencers.
The report by the Influencer Marketing Hub analyzed nationwide Google search searches for keywords related to becoming an influencer over the last 12 months, to identify which states are chasing a content creator career path the most.
Unsurprisingly, many are considering the career path, given that the industry doesn’t seem to be slowing down in growth anytime soon, and is expected to be worth a whopping $22.2bn by the end of 2024.
The report found that nearly a quarter (24.2%) of respondents intend to spend more than 40% of their marketing budget on influencer marketing in 2024. This is a significant increase from 2023’s 23% and 2022’s 5% spend, so it’s little wonder it remains an attractive career prospect.
It turns out those in North Carolina have this down as an ambition the tenth most out of everywhere in the US. The state averaged 61.8 monthly searches per 100,000 residents, which is 16% higher than the US average of 53.5 searches per 100,000 people.
Florida takes the lead as the state with the highest interest in living the influencer lifestyle, with 79.8 searches per 100,000 residents – 49% higher than the national average.
Close behind is Georgia, which is 46% above the national average, at 78.2 searches per 100,000 people. New York is third at 75.9 searches per 100,000 – still 42% higher.
The ten states most interested in becoming an influencer
| State | Average Monthly Search Volume Per 100k |
| Florida | 79.8 |
| Georgia | 78.2 |
| New York | 75.9 |
| Utah | 72.1 |
| Nevada | 71.0 |
| New Jersey | 70.3 |
| Delaware | 66.7 |
| California | 64.9 |
| Texas | 63.1 |
| North Carolina | 61.8 |
