The Glitnor Group has added PlayStar Casino, a new online casino from NJ, to its US portfolio. In order to expand its portfolio, which currently includes Lucky Casino, Swintt, and HappyCasino, the business has purchased 37.5% of PlayStar. The company’s Glitnor Ventures division is handling the transaction.
Glitnor Group’s Investment in PlayStar Online Casino
The newly launched in New Jersey PlayStar online casino is set to make a lasting impression on the market. Last August, PlayStar began operations in NJ thanks to a market access agreement with Ocean Resort Casino. The website also features live dealer games from Evolution in addition to a variety of popular slots. A localized strategy is the new focus of the online casino brand, with an emphasis on distinctive player experiences.
A co-founder of Glitnor Group, Jörgen Nordlund, said that the goal of the company’s investment program with Glitnor Ventures is to find the best new talent the online gaming industry has to offer. The business believes PlayStar in the US is the perfect partner. He went on to note that the investment in PlayStar comes after the brand’s very successful inaugural year, which was highlighted by a wide array of regionally customized promotions focused on the community. The organization anticipates that with the support, they would be able to do more in 2023.
According to Per Hellberg, CEO of PlayStar Casino, the company is grateful for the Glitnor Group’s committed investments and sees their continued support of the brand as a just reward for its outstanding first year in the NJ market. Hellberg is certain that PlayStar will continue to grow with the help of Glitnor Group’s finance and support in 2023 and beyond, allowing it to solidify its position as the go-to iGaming establishment in the booming U.S. industry.
After quitting his position as CEO of Catena Media in March 2021, Hellberg was appointed CEO of PlayStar. Hellberg previously stated that the business intends to grow into other casino jurisdictions including PA. Meyer Global Management invested $15 million in PlayStar back in December.
About Glitnor Group
Glitnor Group is a big player in the international online gaming and entertainment market. Glitnor Group was founded with the goal of providing gamers with unique and thrilling experiences throughout the globe. The company places a strong emphasis on innovation, technology, and client happiness.
Glitnor Group aims to provide a broad range of entertainment products, including casino games, slots, and live dealer experiences. This is done by maintaining a varied portfolio of online casinos and gaming platforms. Glitnor Group, which is renowned for its dedication to responsible gaming, emphasizes player security and fair play. The Glitnor Group pushes the limits of online gaming, providing players with a dynamic and engaging environment while upholding the highest standards of honesty and quality, via strategic partnerships, cutting-edge technology, and a committed workforce.
