Scout Motors just announced plans to build their new US Headquarters right here in Charlotte with a $207 million investment that promises 1,200 jobs by 2030.
The new facility will be located in Plaza Midwood, housing the company’s executive, R&D, IT, sales, and marketing positions with an average annual salary of $172,878.
The decision marks a major win for North Carolina—and a sharp blow to South Carolina, which recently gave $1.3 billion in taxpayer-funded incentives to entice Scout to come to the Palmetto State to build a massive manufacturing plant. While that factory is still expected to employ around 4,000 workers, the company’s high-paying corporate and innovation positions will now move 90 miles north to Charlotte.
North Carolina’s incentive package for the new Charlotte headquarters totals about $46.5 million – a small fraction of South Carolina’s $1.3 billion incentive package. The disparity underscores Charlotte’s growing competitiveness as a hub for corporate headquarters and advanced manufacturing leadership.
“Charlotte is the ideal home for Scout Motors — a place as dynamic as our people and brand, where heritage and pride meet progress and innovation,” said Scout Motors CEO Scott Keogh in a press release. “With a thriving talent pool, world-class universities, and a deserved reputation as a launchpad for bold ideas, Charlotte offers the momentum we need to scale quickly and sustainably. We’ll build a headquarters that reflects our culture, empowers our team and connects us to a region that’s fast becoming a national hub for mobility and manufacturing.”
.@Scout_Motors is revitalizing an iconic American car brand with its HQ right here in North Carolina, bringing $207 million worth of investments that will produce more than 1,200 new jobs in the state.
Welcome to Charlotte! And welcome to North Carolina! pic.twitter.com/0INAU0hwug
— Governor Josh Stein (@NC_Governor) November 12, 2025
Founded in 2022 and backed by Volkswagen Group, Scout Motors revives the classic American brand first produced by International Harvester from 1961 to 1980—widely regarded as one of the earliest true sport-utility vehicles.
The company’s new Charlotte headquarters is expected to open in phases beginning in 2026, cementing the Queen City’s position as a growing force in the global electric vehicle economy.
