Here’s Why Everyone In Charlotte Buys Milk And Bread Before A Snow Storm


One of the must curious things happens when snow is predicted in the Charlotte region…people stock up on milk and bread.

Last year, I decided to have some fun with the tradition and fill my Harris Teeter cart with the southern staples…I was a little surprised when the picture received over 700 likes, 400 shares, and 140 comments:

Charlotte’s meteorlogist Brad Panovich often has fun with the unusual tradition – yesterday he moved his “Snowmeter” up to the “Buy Milk and Bread” range;

All joking aside, people really are buying up all of our city’s milk and bread yesterday and today:

So why is this happening? Why do Charlotteans love milk sandwiches during snow storms?

Bread makes sense…the CDC even recommends having it on hand for storms, but why milk? Why buy something that will spoil if the storm knocks out power to your fridge?

The Atlantic investigated this phenomenon and discovered that, “buying things that might spoil is an assertion of optimism: It’s “like saying, ‘The storm will be over soon and I won’t be stuck in this situation for long,’” buying perishables may be a simple matter of psychology.

Duke University behavioral economist Dan Ariely believes that it’s a matter of seeing others doing something and feeling the need to join in. “If we go somewhere and we see other people buying those particular things, all of a sudden (we’re) even more interested in those (things),” he noted.

At the end of the day, it seems that many people would rather be too prepared than not enough.

Are you prepared for today’s storm? 

Let us know how much milk and bread you have in the comments below!

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